Violin expands partner support with new site

New channel programs, benefits, training, and more accompanied by new easy-to-use online Portal

Violin Memory has launched its  Global Partner Program and a new easy-to-use online portal. Following the launch of the Violin Flash Storage Platform, the expanded Violin Global Partner Program establishes new incentives and business models that will enable partners to achieve success through simplified partner programs, more predictable performance rewards, and innovative tools to deliver consistency in partner engagement.

“The Violin mantra is ‘partner first,’” said Jeff Nollette, global vice president, Channel Sales. “We treat our channel partners as a natural extension of our salesforce, providing the same level of support and enablement. Repeatable and sustainable business will drive our partners and their customers to new levels in IT agility and performance while delivering the fastest ROI and lowest TCO, and we’re excited to work with our partners to expand mutual business and success.” 

The Violin Effect 

  • The program is founded on the implementation of a simplified and consistent compensation model for improved revenue growth and predictability 
  • Significant increases in margin on deal registration as well as incentives on new accounts are designed to drive profitability
  • Increased marketing development funds (MDF) provide flexibility around marketing activities, enabling and empowering partners with options to drive awareness and lead-generation campaigns
  • Partner Levels – Platinum, Gold, Silver – offer appropriate incentives associated with the right investment level for each partner

A multi-tiered partner model allows accredited partners to start small without compromising platform performance or features delivered to customers.  As partner footprints expand, the Violin effect will expand and scale to support increased revenue and opportunity by sweetening incentive offerings, providing increased technical visibility and tools to ensure every experience with Violin or a partner of Violin is professional and consultative.  

“The Violin objective is to deliver a simplified and rewarding experience that will make it easier for partners to buy, sell and grow profitably with Violin Memory products and services,” said Fahima Zahir, director of World Wide Channel Programs. "We are building the industry’s broadest partner ecosystem and will continue to make significant investments to deliver the greatest business value for our partners.”

The Global Partner Program and online portal are now live and accessible for Violin partners worldwide. For more information on the Violin Partner Network, or to apply to join the authorized community of resellers and distributors, visit: www.violin-memory.com/partners.

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