ACADEMIA

Exide Technologies announced that it has expanded its product offering to include NorthStar Ultra High Performance AGM (Absorbed Glass Mat) made with Pure Lead Technology batteries for the automotive, marine/RV, heavy duty trucking and equipment, and first responder market segments.

These products represent an expanded line that is a result of the strategic partnership between Exide Technologies and NorthStar Battery Company. This arrangement will enable Exide to provide sales, marketing and distribution expertise for NorthStar's line of ultra-premium, high-quality, engine-starting AGM products.

This partnership is part of Exide's overall strategy of becoming a leader in AGM technology. The relationship with NorthStar is intended to expand the Company's existing transportation battery portfolio and deliver a number of unique design features specifically targeted to high-performance vehicles operating in demanding conditions.

The NorthStar line will help support Exide's goal to be the only battery manufacturer to offer all of the current lead-acid battery technologies from its conventional flooded battery line up to a range of AGM technologies including Flat Plate AGM, Spiral AGM and now the flat plate NorthStar Ultra High Performance made with Pure Lead Technology AGM.

"This collaboration supports Exide's position as a leading global provider of innovative products and services across segments, customers, and technologies," said Paul Hirt, President, Exide Americas. "Offering an extensive lineup of AGM product choices under one distribution network is a way to extend product coverage across a broad range of applications and consumer needs."

The NorthStar Ultra High-Performance AGM flat plate battery - distributed by Exide - features 99.99% Pure Lead Technology for superior performance in demanding applications such as high performance automotive vehicles, heavy duty/commercial and marine applications, and first responders. These batteries are also designed to exceed conventional battery life expectancies thereby reducing the overall cost of ownership. The non-spillable advanced AGM construction of NorthStar batteries allows for orientation on the battery's side, while high compression cell insertion creates better cycling characteristics and vibration resistance. These batteries are also equipped with brass terminals which increase conductivity and reduce corrosion, providing maximum performance.

With 80 branches throughout the United States, Canada and Mexico, Exide owns and operates one of the most extensive manufacturer distribution networks in North America, ensuring that the right battery is available when a customer needs it.