ACADEMIA

GreenButton announced it has officially created a separate subsidiary in the United States opening offices in Palo Alto, California and Seattle, Washington to support the expansion of its technology business in the US. Additionally, the company has announced the appointment of Mark Canepa to its board of directors.

"Our presence in Silicon Valley and Seattle is critical to our success - both are large, diverse and highly literate technology communities," said Scott Houston, CEO of GreenButton. "This set of moves is in response to the increased demand for our services by both ISV's and their users in the US market. We are growing organically and intend to 'follow the sun' to serve our clients better and having the US-based offices gives GreenButton the opportunity to provide 'always on, always available' sales and technical support to our customer base in the US."

The GreenButton platform acts as a personal supercomputer, giving software vendors, the enterprise, and end users an end-to-end solution for the cloud market. It enables the managed transition from the desktop or offline world to the online world, ensuring that both the software vendors and software user gain cloud benefits with minimal risk and effort. The GreenButton model allows ISVs to leverage their investment in high end desktop software.

GreenButton currently offers solutions for digital media rendering, oil and gas, bio-informatics, manufacturing and financial services markets. Earlier this year GreenButton was recognized as a leader in cloud computing by winning Microsoft's "2011 Windows Azure Platform ISV Partner of the Year Award" and also New Zealand "Software Exporter of the Year" at the 2011 Microsoft Partner of the Year Awards.

"Cloud computing has the potential to enable scientists and engineers to achieve greater levels of insight and innovation, by providing access to computational tools beyond what they can afford or manage internally," said Addison Snell of Intersect360 Research. "These high-performance computing users already spend over half a billion dollars per year worldwide for resources on public clouds, and we expect consumption will exceed $1 billion by 2015.”