ACADEMIA

LinkShare announced it has been ranked as the top performance marketing network according to an annual survey conducted by media entity mThink.

The survey, known as the "Blue Book," is an annual ranking that identifies the top 20 performance marketing networks among more than 500 in consideration. This year's results reflect the experiences and opinions of more than 5,000 online advertisers, publishers, and agencies that participated in the evaluation process.

"LinkShare has earned this year's top spot based on the strength of its platform, the quality of its support, and its overall commitment to driving revenue and commissions through the online channel," said Chris Trayhorn, CEO of mThink. "While the top 20 performance marketing networks are presented by mThink, the results are derived from the survey as well as our esteemed Blue Ribbon Panel of unbiased, third party judges that span every aspect of the online marketing community."

The Blue Ribbon Panel provides an informed insider's perspective on the performance marketing network marketplace, together with guidance and input on interpretation of the research results. The members of the Blue Ribbon Panel were carefully selected to provide insights from a broad cross-section of the performance marketing industry. Blue Ribbon Panel members include industry experts from the industry including Evgenii (Geno) Prussakov, founder, AM Navigator and Heather Paulson, president, Paulson Management.

"Being ranked as the industry's leading performance marketing network is an honor and a privilege, said Yaz Iida, president and CEO of LinkShare. "It represents the great spirit of trust and teamwork present in the LinkShare Network and inspires us to lead the industry as we continue to grow with new advertisers and publishers every year."