ACADEMIA

Oracle announced that Vanderbilt University, an internationally recognized research university located in Nashville, Tenn. with more than 12,000 undergraduate and graduate students, has selected Oracle’s PeopleSoft Customer Relationship Management (CRM) to transform its outdated legacy admissions system and meet CRM needs for other campus programs, such as student life, advising and scholarship recruitment.

Vanderbilt’s legacy undergraduate admissions system, Recruitment Plus, is being discontinued. In addition, the graduate and professional schools use varying homegrown and vendor solutions, which creates inefficiencies and prevents collaboration. The administration wanted to replace its admissions systems with a CRM solution that could strategically analyze Vanderbilt’s admissions data to accurately assess all programs offered by the institution.

PeopleSoft Customer Relationship Management will enable the institution to integrate six admissions systems into one comprehensive solution. This will help Vanderbilt enhance strategic reporting, facilitate more efficient information transfer between departments and colleges and reduce complexity associated with student records integration.

By integrating PeopleSoft CRM with its current PeopleSoft Campus Solutions Warehouse and PeopleSoft Performance Management Warehouse installations, Vanderbilt will deploy an enterprise-wide recruiting, admissions and reporting solution to improve enrollment management, student selectivity, administrative and student relationships, predictive analysis, strategic assessments and student retention.

Vanderbilt recently began the implementation and expects to complete its new undergraduate admissions system in August 2012, with the graduate and professional schools to follow in August 2013. Nine of Vanderbilt’s colleges and schools, totaling approximately 300 business users, will utilize the new solution. Oracle Gold Partner Exeter Group is assisting with the implementation.