DataDirect Networks (DDN) Accelerates Media Production Velocity at Leading Artist-Driven U.S. Content Production Studio

DataDirect Networks announced that Nice Shoes, a leading full-service film, TV, and commercial production studio, has accelerated and streamlined its content-intensive, multi-user concurrent media production workflow by deploying DDN's xSTREAMScaler storage technology to enable the rapid growth and success of its business.

Nice Shoes, which has produced film and video projects for clients ranging from Beyonce to Bulgari, depends on DDN's xSTREAMScaler file storage system to enable simultaneous access to large data files with frame-accurate quality of service by its award-winning creative staff. This capability is essential at the busy New York firm, where 24-hour turnarounds for complex projects are common.

According to Robert Keske, CTO and CIO of Nice Shoes, the high-performance DDN storage system has the built-in flexibility and scalability Nice Shoes needs to accommodate the most sophisticated design, animation, visual effects and color grading projects.

"Our high-performance DDN system meets our most stringent requirements with ease, and it saves us time and money," says Keske. "The engineering effort we put in to maintain the system is minimal compared to our legacy configuration. DDN works all the time -- there's never a need to take it offline, reformat it, or fine-tune it. And in our 24/7 highly collaborative environment, the system needs to work in real-time. In our business there is no such thing as just 'good enough.'"

"DDN's content-optimized storage technologies are built from the ground up to meet the unique needs of organizations like Nice Shoes," said Jeff Denworth, Vice President of Marketing, DDN. "Hundreds of DDN customers have been able to accelerate their media workflows and benefit from ultra-fast access to a centralized and scalable content workspace, while minimizing datacenter footprint and the total cost of ownership (TCO) for their storage system. We are pleased to see the positive impact of DDN technology at Nice Shoes."