ACADEMIA

Carolina Biological Supply Company  has selected Oracle ATG Web Commerce to help improve its customers’ online experience and increase sales.

Because the new Oracle ATG Web Commerce software is easily integrated with the company’s existing Oracle's JD Edwards EnterpriseOne resource planning system, it expects to quickly deploy the solution to streamline and improve business processes, accelerate time to market for new products and gain flexibility to support new customer requirements.

Carolina Biological Supply Company expects to use the Oracle ATG Web Commerce platform to help better align content management with product attributes, improve product search and deliver more relevant cross-sell recommendations, such as pairing teaching materials with lab supplies.

Carolina Biological Supply Company required a new commerce platform after its growing e-commerce business exceeded the capacity and functional limits of its existing solution.