ACADEMIA

Charming Shoppes has selected Oracle Retail Merchandising and Stores to establish a cross-channel platform serving its brands.

Charming Shoppes will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising, supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.

The retailer will use Oracle Retail Merchandise Operations Management to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.

The retailer will use Oracle Retail Stores Solutions to improve cross-channel sales capabilities, gain better access to information and deliver a consistent, personalized experience at customer touch points.

The company will also implement Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands.