ACADEMIA

Advertisers are increasingly zealous to access the high volumes of traffics offered in international markets, but finding a way into those markets can often prove difficult. A company called Ads Direct is seeking to change that, announcing the expansion of its network into more than two dozen countries.

There is literally an entire world of online traffic out there, and much of it is concentrated in international markets. More than ever before, markets in South America and Asia are offering high volumes of traffic, and online advertisers are zealous for taking advantage of it. Gaining access to these global markets, however, can often prove challenging. A performance marketing firm called Ads Direct is seeking to change that. Long regarded as the #1 performance marketing company in the world, Ads Direct is expanding the level of service it provides to its clients through expanding its very network; the company has announced that its network will now offer access to 30 different countries around the world.

Nate Poupko, the President of Ads Direct, says this is nothing but good news for the firm's many clients. "The bottom line is that there is a goldmine of online traffic out there, and our advertisers want nothing more than to start converting it," he explains. "Now, they can do so with greater ease than ever before, thanks to this massive expansion of the Ads Direct network."

The company's devotion to providing its customers with peerless marketing services is hardly anything new. Poupko defines the company's mission as "providing publishers and advertisers with the best environment possible to convert the online audience." Indeed, the company offers much more than just its expansive network. Ads Direct also provides clients with such services as landing page revisions, translation of Web content into different languages, insight into managing media buys, and more.

Ads Direct initially started as an online marketing network geared toward the Health and Beauty verticals, and the company still fares well in these industries today. However, its client base has grown, and Poupko says it is because of Ads Direct's results-oriented approach to marketing. "Whatever kind of results the client asks to see, that is what we will give them," he asserts. "Whether that means a hundred new customers a day or a thousand, Ads Direct will deliver."

This results-oriented approach is also seen in the company's performance-based business model. As Poupko says, Ads Direct only charges its clients for the results it is able to deliver. "Essentially, our clients pay us for what we can provide for them, and nothing more," he says. "If the product doesn't sell, for some reason, the client does not have to pay us anything. That's the ROI that our advertisers are looking for. It's also a level of performance we'll be able to deliver on even better now that our network has become so vast."