ACADEMIA

Internap Network Services Corporation announced that Extreme Reach, Inc., a leading provider of video advertising management, ad distribution and ad serving solutions, has selected Internap's scalable colocation and route-optimized Performance IP connectivity services. The combination gives Extreme Reach access to a premium data center environment for hosting its cloud-based video advertising management platform, as well as the highest-performing IP service to ensure the fast, reliable delivery of video advertising content.

The market for video advertising is growing rapidly, driven by the proliferation of ad-supported Web and mobile properties, as well as the shift to high-definition content. The Extreme Reach video advertising management platform uses the power of the cloud and high-performance networks to eliminate the cost and time constraints of traditional ad distribution methods, such as tapes, couriers and hardware-based satellite networks.

"The major advertisers and agencies we work with have much higher expectations than they used to. While they still need to run commercials in the assigned slots across TV and Web properties, their execution timelines are tighter and they demand absolute reliability and exceptional video quality across every screen," said Dan Brackett, chief technology officer of Extreme Reach. "The value and innovation we deliver includes using the cloud to disrupt and modernize critical advertising processes, enabling brands and agencies to be more agile and ensuring the highest possible HD video quality, speed and reliability no matter where their commercials run. The scalability and performance of Internap's colocation and IP services are critical to that process and to supporting us as we grow our business in the cloud."

Extreme Reach has colocated its infrastructure in Internap's premium data center in Santa Clara, Calif. The SOC2-certified facility features high-density configurations of up to 12 KW per rack to enable customers to scale in place without requiring that they lease more space. In addition, the facility features innovative green design, construction and operational features that helped it become the first data center in the U.S. to achieve the Green Building Initiative's Green Globe certification as well as LEED certification by the U.S. Green Building Council. Internap's Performance IP service ensures fast, reliable connectivity by leveraging numerous major carrier backbones worldwide to provide diverse Internet routes in conjunction with its patented MIRO (Managed Internet Route Optimizerï"ï"ï"ï"ï"ï") technology. MIRO analyzes network performance characteristics, resulting in intelligent and reliable delivery of customer content, applications and communications throughout the world.

"Extreme Reach is a great example of a company using the power of networks and the cloud to innovate and improve an existing business where speed, quality and reliability are the critical measures of success," said Mike Higgins, senior vice president of data center services at Internap. "The unmatched scalability and reliability of our colocation service provides a flexible platform for Extreme Reach to easily support their rapid growth and the increasing demands of the advertising industry."