ACADEMIA

Walt & Company, an award-winning technology public relations and social media agency, today announced that it has been chosen by Violin Memory as its U.S. public relations agency of record. Headquartered in Santa Clara, Calif., Violin Memory is a leading provider of all-flash storage arrays and appliances designed to deliver application solutions for enterprise data management.

Walt & Company will provide Violin Memory with strategic communications programs tailored to reach data storage and enterprise IT decision-makers through initiatives targeting industry analysts, trade and business editors and reporters, bloggers, and other market influencers.  

“Violin’s goal is to transform the speed of business with its expanding family of high performanceall-flash storage arrays and appliances” said Eric Herzog, CMO and SVP of Alliances at Violin Memory. “Our decision to work with Walt & Company was based on its extensive data storage, enterprise and IT market experience, including considerable knowledge of flash technology, the channel, and our competitive landscape.”