APPLICATIONS

Brocade has announced it has joined The Green Grid, a non-profit consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. The Green Grid is the first industry initiative chartered to take a holistic view of the computing ecosystem, with a focus on addressing the pressing issues facing data center users. "Brocade is focused on meeting our data center customers' requirements. That's why it was imperative to join The Green Grid and actively work with like-minded companies to meet future challenges around improving energy efficiency," said Tom Buiocchi, Brocade Vice President of Worldwide Marketing. "Coupling the strong energy advances we've built into Brocade's products with the common efforts of our peers is an important step in advancing the larger industry effort around energy efficiency in the data center." The collective viewpoint of The Green Grid members is that energy efficiency in the data center is the most significant issue facing technology providers and their customers today. This situation is not only due to exponential increases in power and cooling costs over the past few years, but also because customer demand for concentrated computing is outpacing the availability of clean reliable power in many places around the world. "Brocade brings invaluable insight in the area of network storage, which is an important factor to consider when determining overall data center efficiency," said Bruce Shaw, director of The Green Grid. "Brocade's guidance will help our organizational mission to develop metrics and set standards to improve energy efficiency in both new and existing data centers." More information on Brocade directors' power efficiencies can be found at: its Web site. More information on The Green Grid can be found at: its Web site.