AUTOMOTIVE

The New Zealand Supercomputing Centre (NZSC) is a joint venture partnership between Telecom New Zealand and WETA, the special effects company co- founded by director Peter Jackson to do computer generated effects for his Lord of the Rings movie trilogy. Using supercomputers originally purchased to render 3D effects for the Lord of the Rings, the NZSC is being marketed at CeBIT as a utility computing service providing pure processing power and storage on tap for cracking big computing tasks and problems. NZSC, ranked 80th on the list of the world’s 500 most powerful computers, is made viable as a service for German and European customers because of how Telecom NZ provides super-fast data connectivity into the centre globally. The NZSC is one of 15 New Zealand technology companies coming to CeBIT with the support of New Zealand Trade and Enterprise. (see them at B15 in Hall 3 at CeBIT or visit www.nzte.govt.nz/cebit). Other communications technology companies exhibiting at CEBIT are: EMS-Cortex which produces Cortex, a secure application provisioning platform for managed services. This product provisions, secures and reports on a comprehensive range of hosted services. It is designed to be used by Telcos and service providers, as well as small and medium enterprises (SMEs) www.ems-global.com Endace a provider in network interface technology. Endace enables blue-chip corporations, telecommunications companies, government agencies and ISPs worldwide to analyse 100% of the traffic carried on critical networks; enabling them to guarantee the security, integrity and performance for users and applications. www.endace.com Prolificx designs and manufactures electronic products for mobile data applications for fleet management companies, telematics system integrators and vehicle tracking companies. www.prolificx.com Talkingtech is at the forefront of computer telephony and interactive voice response development providing fully-hosted, automated, outbound customer contact services, with interactive functionality for routine/one-off customer advice message deliveries. www.talkingtech.com New Zealand has become a hotbed of fixed and mobile communications technology companies. Early deregulation of the telecommunications sector in 1989 has helped to create a dynamic market of products and services. Exports of telecom products and services have grown strongly in recent years. Wireless is a particular strength. New Zealand was the test-bed for the world’s first GPRS network by Vodafone’s New Zealand arm and is used to continue to test new products and services. The country is an emerging leader in new technological developments such as location-based services, wireless security, wireless radio communications hardware, mobile commerce and payment solutions, digital telemetry as well as fixed-to-mobile network solutions. It also has an excellent track record in the commercial design and production of wireless telecoms software/hardware. New Zealand is exhibiting at CeBIT for the first time. This is part of New Zealand Trade and Enteprise’s strategy to establish New Zealand as a key technology country on the international stage. Currently ICT is 4.7 percent of New Zealand’s gross domestic product and the country’s technology exports total $1.25 billion.