AUTOMOTIVE

U.S. Borax, Inc. supplies nearly half the global demand for borates -- essential nutrients for plants, part of a healthy human diet, and key ingredients in fiberglass, ceramics, detergents, fertilizers and wood preservatives. The company employs nearly 1,500 people worldwide and ships its products to customers in nearly 100 countries. U.S. Borax will primarily utilize MicroStrategy for its extensive "Marketing and Reporting System" (MARS). This system is used to report on sales figures, forecast projections, estimate competitive sales and gauge the state of the business. MicroStrategy users will include U.S. Borax executives, marketing analysts, sales representatives, financial analysts, distribution analysts and production supervisors. "MicroStrategy has proved to be an excellent choice for Borax since we started using it in 1997," said U.S. Borax's Manager of Marketing Information Systems Jon Ashton. "We first chose MicroStrategy because of its flexible reporting capabilities, superior analytics, ease-of-use and ease-of- administration. These reasons have not changed. In fact, many of the products we first compared it against are no longer around. MicroStrategy is truly a quality product." "Industry leaders like U.S. Borax demand only high standards for business intelligence reporting and analysis," said MicroStrategy COO Sanju Bansal. "The fact that U.S. Borax has been a customer of MicroStrategy since 1997, and is still expanding its applications of our platform, is testament to our technology's outstanding capabilities and the bottom-line benefits it can engender."