AUTOMOTIVE

Oracle Database 10g, the world's most affordable, self-managing database software, introduces advanced capabilities that eliminate hundreds of complex, repetitive administration tasks such as performance diagnostics, application tuning and memory management. The database also provides companies with a grid computing infrastructure to achieve the highest levels of efficiency from their existing information technology (IT) investments. Companies spanning multiple industries -- consumer-packaged goods, financial services, government agencies, life sciences, retailers -- have adopted Oracle Database 10g as their preferred database for simplified database administration and management. Deutsche Post Uses Oracle's Self-Managing Database to Improve Customer Service Improving product quality and customer service, while reducing operating costs and IT complexity are among the top priorities for retailers and consumer packaged goods companies. Rob Leaman understands daunting IT systems. He is the manager for the database department in the Business Information Management Systems Division at Deutsche Post IT Solutions GmbH (DPITS). With 400 projects under way, Leaman and his team at DPITS develop applications ranging from sorting mail and bar coding to monitoring movements of container cargo and airfreight. "Customer service is among the top criteria upon which we are evaluated," said Leaman. "With Oracle Database 10g, we can let the database manage itself and focus on issues that directly impact our business such as improving customer service. Because the new software automatically captures workload information and learns about how it's being used, it can help troubleshoot by diagnosing problems ahead of time, as well as solve problems faster." BPU Banca Group Uses Oracle to Keep Customer Assets Safe Stringent new regulations and increasing global competition challenge financial services providers to grow profitably. These demands emphasize choosing the right database for 24/7 high availability, reliability and security. BPU Banca Group is integrating technology best practices to provide the highest quality of customer service. "Our clients trust us to manage their assets, so it's critical that their data is secure and that our database never goes down," said Gianfranco Lorusso, CIO, BPU Banca Group. "As an early tester of Oracle Database 10g, we're using the simplified management features. Because the database is intuitive, our DBAs can think more strategically about the business and spend their time developing market analysis to make more informed business decisions." Beyond Genomics Accelerates Drug Discovery and Development Using Oracle The ability to support large volumes of data and perform data-intensive analytics is critical to the success of life sciences companies, whether it's developing new products and getting them to market faster, or growing market share. Beyond Genomics provides new insights into the molecular mechanisms of health and disease, and makes recommendations to advance pharmaceutical research and development. "Oracle Database 10g's spatial network data model will assist in advancing our research and enable us to accelerate the drug discovery and development process," said Aram Adourian, Ph.D., vice president, Computational Sciences, Beyond Genomics. "The incredible amount of research data we generate every day places unique challenges on our database. With integrated data manipulation and analytic tools, our scientists can be more efficient in processing and running computations. More importantly, this massive amount of data can be effectively manipulated and managed with Oracle Database 10g's new self-managing tools." United States Geological Survey Uses Oracle Software to Simplify Complex Data Center Today, governments are evolving to meet increasing public demands, legislative mandates, and economic and political pressures to be more responsive, efficient and accountable to their citizens. Organizations such as New Mexico Department of Transportation and University of Arkansas' Center for Advanced Spatial Technologies (CAST) are some of the agencies that tested Oracle Database 10g's new spatial and location-based technology. Harry House, director of the Powell Data Center in the Wisconsin District of the Geological Survey's Water Resources Discipline, looks forward to implementing Oracle Database 10g for its ease-of-management and simplified administration features. "We are currently supporting multiple national and regional data systems for the USGS and other agencies. With only one DBA to manage over 40 servers in a mixed environment of Linux and Windows platforms, it's extremely important that our database be easy to manage. With its new self-managing technologies, Oracle Database 10g will help our DBA and developers automate memory and index tuning, space management, and other tasks that, in the past have, proven time consuming or were not performed optimally."