BIG DATA

Executive from Leading Professional Services Firm to Present Case Study on Business Intelligence and ROI -- Conversion Services International, a premier professional services firm focused on delivering the value in business intelligence, data warehousing and data management solutions to Global 2000 organizations and other businesses, today announced its participation at the Shared Insights' Business Intelligence and Data Warehousing Conference in San Francisco, August 15-17, 2006. William McKnight, senior vice president of Data Warehousing at Conversion Services International (CSI), will present a client case study on Providing ROI With Business Intelligence with Victor Dudemaine, director, Data Warehouse, Scotiabank, on Wednesday, August 16. This case study provides a framework to help IT professionals research, measure, and present the economic value of a proposed or existing BI initiative. According to McKnight, "Business intelligence plays a critical role in supporting strategic business initiatives, yet many executives question economic payback. Scotiabank is an example of a client who has achieved tremendous measurable payback from business intelligence. This presentation will cover the process of demonstrating cost-benefit analysis and return-on-investment with business intelligence, and the theory will be demonstrated by Scotiabank's best practices." In addition, the conference keynote panel consisting of leading business intelligence experts from the vendor community will explore the major issues in today's business intelligence environments in an engaging, fast-paced, informative format moderated by McKnight.