BIG DATA

Two fastest technologies unite for increased speed, productivity and visibility: Kognitio, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced a partnership with advanced analytics provider KXEN. The alliance brings together the industry's fastest, most scaleable database with the market's most productive and easiest-to-use data mining automation solution. The result is high-performance predictive analytics that will allow businesses to improve marketing, customer retention, cross selling/up selling efforts, and other initiatives. By deploying Kognitio's WX2 database with KXEN's advanced analytics organisations can quickly extract valuable information from the customer data they already hold, including spending patterns and propensity to buy. In addition the partnership helps move data warehousing and predictive analytics away from being the sole preserve of large companies with significant resources and makes it available to smaller businesses. Kognitio's DaaS hosted data warehousing service coupled with KXEN's low cost of ownership and ease of use means companies no longer need teams of highly skilled analysts or costly hardware infrastructure and support to compete on equal terms with their larger competitors. "I am thrilled Kognitio has partnered with KXEN; we can now offer our customers a turnkey solution that allows them to unlock their ambition for high-volume, sophisticated analytics without running up against the barrier of limited capacity. The solution gives them the raw power to query and model data in timeframes so short that they can benefit from train-of-thought analysis," said Roger Llewellyn, Kognitio's CEO. "Whether you are planning next year's price plan or identifying the most effective way to target a new market, you need to do this fast in order to stay ahead of your competitors. By using KXEN and WX2 organisations now have access to the industry's fastest technologies in a single solution." "Kognitio is an ideal partner for KXEN because the combined performance of WX2 and KXEN's data mining automation provide a powerful platform for businesses to implement high-performance advanced analytics to address many strategic business problems." said Roger Haddad, founder and CEO of KXEN. "By deploying WX2 with KXEN, businesses can gain insight into many more business questions that require advanced analytics with the skills they already have in-house." Kognitio's WX2 and KXEN's data mining automation solution are at the core of Kognitio's Data warehousing as a Service (DaaS) offering. With DaaS, organisations with limited financial and staff resources can conduct large-scale predictive analytics projects very cost-effectively, thanks to the elimination of set up, maintenance and servicing tasks. By using DaaS organisations can gain competitive advantage by exploiting the untapped information asset they already hold.