NewServers today announced that the newly launched Ranker.com data-sharing search and social media site has chosen NewServers to support its network of multiple high-capacity web, database, search and image servers.

Integrating Web 2.0 social capabilities with Web 3.0 data capabilities, the Ranker.com search engine leverages huge amounts of data and is required to scale quickly to accommodate a large and uncertain number of anticipated users since the site lends itself to discussion of topical, relevant news events.

"The main NewServers benefit is on-demand deployment of dedicated server hardware. We will not deploy excessive capacity to handle traffic spikes, we will handle them as they come with the on-demand deployment server architecture. We built prototypes on other server clouds and were unable to guarantee the quality of customer experience with virtual server clouds," said Tchavdar Ivanov, CTO/VP of Engineering, Ranker.com.

Unique from other cloud providers, NewServers empowers Ranker.com with its own dedicated server hardware, dedicated VLAN, and the ability to customize the server specifications beyond the defaults. Most importantly, NewServers allows Ranker.com to scale horizontally - capacity overloads are accommodated in minutes through NewServers' self-service model.

"With its vast amount of information and unpredictable network utilization, Ranker.com is an example of the growing number of next-generation destination sites that require reliable, high performance servers to support its user community," said JP Gagne, CEO, NewServers.