DEFENSE

Centocor, a leader in biotechnology, has partnered with Cognos, the world leader in enterprise business intelligence (EBI) and corporate performance management solutions and ISA Consulting to boost sales performance, improve information access, and reduce total cost of ownership (TCO). Centocor and ISA Consulting will present their successful solution at Cognos Forum on June 29th in Orlando, Florida. Centocor develops, acquires, and markets therapies for many critical healthcare needs, focusing on cardiovascular, immunologic disorders, and cancer. ISA Consulting has implemented a powerful sales analysis application, powered by Cognos EBI series that drives strategic decision-making and information access for all sales and marketing employees at Centocor. Employees can track sales performance to key performance metrics (KPIs) and segment account data by product, sales territory, physician type, or transaction period. "Our sales analysis portal consistently delivers considerable return on investment for Centocor, including improved data security and report generation times, a reduction in TCO, and advocating a performance management culture within the organization," said Angela Cortinas, information management, manager, Centocor. "This system integrates into our existing Plumtree portal, making it very easy for our users to learn and use. Less time spent on analysis and reporting means that our sales force focused on selling and making direct impact our company's growth." "The combination of Cognos' leading performance management solutions and ISA's ability to leverage our best practices and experience with life sciences corporations is a powerful solution for our customers," said Chris Ferrara, director, Cognos Practice, ISA Consulting. "Cognos solutions deliver on the complex information needs of the sales organization, resulting in increased customer intimacy and allowing the sales managers to leverage cross-sell and up-sell opportunities," said Bill Stevens, director of life sciences marketing, Cognos. "Cognos EBI Series takes the guess-work out of understanding data and allows Centocor to improve the performance of sales." For more details on Cognos Forum 2004, or to register, please visit http://www.cognos.com/cognosforum/index.html.