DEVELOPER TOOLS
SGI Integrates Second Digital Newsroom for German Public TV Broadcaster
MOUNTAIN VIEW, Calif. -- SGI (NYSE:SGI) announced today that the company is implementing another digital newsroom environment for Sudwestrundfunk (SWR), the second-largest station of Germany's public broadcasting network, ARD. After the successful integration and deployment of a first solution at its regional studio in Mainz, SWR has commissioned SGI as systems integrator to build a digital infrastructure for its studio in Stuttgart. The server-based, new digital workflow will enable the studio to produce and transmit its news programs in a nearly tapeless manner. As in Mainz, the team in Stuttgart will gain highly streamlined creation and operation capabilities -- beginning with ingest and direct access to video assets on central storage all the way through to playout from the media server. The digital newsroom system is being architected by SGI Professional Services and includes subcontractors Dalet, Pinnacle Systems and SGT providing best-of-class solution components. SGI provides innovative hardware and software products and delivers comprehensive services from consul ting through total system integration and training. Core components of the digital newsroom include two SGI Media Server(TM) for broadcast systems for ingest and playout; a centralized storage system with an SGI(R) Origin(R) 300 server; Dalet(R) OpenMedia news production system; Pinnacle Liquid blue(TM) nonlinear editors; and SGT Media Management and SGT DBOS automation systems, both driving all other components. The implementation should be complete with SWR on-air with the digital infrastructure solution in Stuttgart by early 2004. Its digital newsroom solution in the regional studio in Mainz, also architected by SGI with Dalet, Pinnacle systems and SGT, has been on-air since February. The broadcasting solutions that SGI is delivering today to an increasing number of companies in Europe are based on a standards-based open IT system architecture. "SGI is pleased to support SWR's innovative goals with this second digital newsroom installation," said Dirk Zachau-Redmann, Sales Director, Media Industries, SGI Deutschland GmbH. "SGI has built one of the most modern news studio systems in Germany in Mainz. The solution implemented by SGI Professional Services has enabled SWR to operate in an open and scalable environment -- allowing the station to flexibly grow as new applications are introduced in the future."