ECONOMICS

HyperTransport Technology Consortium announced today that founding member, Advanced Micro Devices, and its HyperTransport-enabled Athlon 64 processor has won the "Processor Innovation of the Year" award and that the AMD64 Design Team has been honored with the "Innovators of the Year" award from EDN magazine. The AMD Athlon 64 processor features a 64-bit implementation of the standard x86 PC platform with additional enhancements such as multiple innovative HyperTransport technology links and an on-chip memory controller. "Our design team took the evolutionary approach to 64-bit computing," said Fred Weber, AMD's Chief Technical Officer. "We have enabled pervasive 64-bit computing with 32-bit backward compatibility on the standard x86 PC platform because it benefits the industry and the customer. We then went the extra step to determine additional customer needs, such as HyperTransport(TM) technology. We thank EDN and its readers for recognizing this achievement in design and the resulting product." "We are particularly pleased with the industry recognition that member company AMD has achieved with its innovative HyperTransport-enabled processor families," added Mario Cavalli, General Manager of the HyperTransport Technology Consortium. "HyperTransport technology delivers high performance, very low latency, fully scalable chip-to-chip interconnect solutions to a wide spectrum of market sectors and product applications, ranging from high-performance multimedia appliances to supercomputing platforms." HyperTransport technology is already deployed in millions of devices used in market leading systems such as Microsoft's Xbox, Apple's Power Mac G5, Cisco's high-end routers, IBM's and Sun Microsystems's servers, notebooks and Tablet PC's based on Transmeta's Efficeon-processor, and all AMD's Athlon 64- and Opteron-based PCs, servers and supercomputers. 2003 industry estimates from market analyst firm IDC projected 30 million HyperTransport port shipments in 2003, rising to over 200 million ports shipped in 2006.