GOVERNMENT
Teradata and Boeing Autometric Offer Geospatial Tool
DAYTON, OH -- Teradata, a division of NCR Corporation (NYSE: NCR), announced an alliance with Boeing Autometric (NYSE: BA) to offer new data management software, Spatial Query Server(TM) (SQS(TM)), which enables the use of corporate data to uncover clues about customer buying behavior. When coupled with the powerful Teradata(R) database engine, SQS enables businesses to retrieve, organize and analyze geographic data and other customer information to better understand customers and act accordingly. Initial shipments will begin in the second quarter 2002. With the clues uncovered by SQS, companies can better solve complex business problems such as product pricing, customer segmentation, propensity to buy, sales forecasting and fraud detection. Businesses may use geospatial data to design marketing campaigns targeted to homes in a five-mile radius of a retail store. A real estate agent may use the information to assist homebuyers looking for a house on a quiet street. This intelligence can empower businesses to build profitable relationships that drive corporate growth. "As Teradata customers become more sophisticated in the use of different types of data and analysis, they seek ways to integrate geospatial with relational data," said Vickie Farrell, vice president, Teradata warehouse marketing. "Working with Autometric is an important move to enhance Teradata's data warehouse capabilities." "Customer information frequently has an invisible layer normally dismissed and sometimes not recognized at all -- the geographic location," said Carmen Alatorre-Martin, division manager of Commercial Enterprise Solutions, Boeing Autometric. "Knowing the geographic location of your customer can provide profound insights into business trends across space, the availability of resources and inventory or the overall viability of your business's marketing strategy." The SQS spatial gateway provides the Teradata user with geospatial capabilities to store, manage and process this additional data in a centralized, enterprise-wide database. SQS' powerful, user-friendly spatial standard query interface language allows development staff to leverage their existing skills in database development. As a middleware product designed to manage spatial (geographic) content, SQS handles objects such as point features (e.g., residences), line features (e.g., roads) and polygonal features (e.g., market area boundaries or demographic region) with client software and Teradata. "This combined solution builds on the proven technology implemented in a number of industry-specific Teradata solutions in telecommunications, retail, gas and oil industries, and transportation," said Lloyd Leifer, SQS product manager, Boeing Autometric. "We appreciate their solid database technology, global reach and leadership presence in a broad spectrum of industries." Autometric's EDGE Product Family(R) delivers users a full range of capabilities with which to display their geospatial data in a dynamic three-dimensional (3-D) environment. The EDGE Product Family provides 3-D visualization tools in both UNIX and WindowsNT/2000 environments. For further information visit www.Teradata.com