GOVERNMENT
Sorenson 360 Enables Compuware Gomez to Deliver High-Quality Online Video Content
Gomez's industry-leading solutions for optimizing the performance, availability, and quality of web and mobile applications are used by more than 3,000 customers worldwide, ranging from small companies to large enterprises -- including 12 of the top 20 most-visited U.S. Web sites.
"Many of the world's leading companies rely on Gomez to help them increase revenue, decrease costs and build brand loyalty by optimizing the performance, availability and quality of their Web and mobile applications," said Kirk Punches, vice president of sales and business development for Sorenson Media. "Gomez chose Sorenson 360 to address the company's online video needs and meet all of its website's online video challenges."
Gomez required an OVP that provides control of the management and hosting for its archived files, and a more effective way to implement its own registration process. In addition to its Archived Webinar video content, Gomez wanted reliable solutions for the development and online delivery of its marketing videos, which incorporate both Flash animation and traditional video images.
"Sorenson's scalable product enabled us to enter into online video gradually," said Tarah Cammett, director of marketing for Gomez. "We received excellent quality and results from the Sorenson Squeeze client-side encoding solution, so we decided to evaluate Sorenson 360 online video platform to address our online video challenges."
Customers can use the gold-standard Sorenson Squeeze client-side encoding application to easily compress and upload videos directly to Sorenson 360, ensuring maximum control and industry-best online video quality.
The flexibility and scalability of Sorenson 360's features and pricing enabled Gomez to seamlessly transition through three successive stages of video deployment on its site. In the first, exploratory stage, Gomez added a few smaller videos to its site, which enabled the company to minimize expenses while evaluating the response and viewing patterns of site visitors.
Encouraged by brisk viewership during this first stage and Sorenson 360's ease of use, the company upgraded its service to include more and larger video files to accommodate increasing numbers of viewers. The accelerating viewership and the seamless transition with Sorenson 360 emboldened the company to enter its third and current stage, with an increasing emphasis on customized videos and the incorporation of RTMP streaming. This final stage of heightened video content and quality has driven significant increases in video views and overall site traffic for Gomez.