INDUSTRY

LogicaCMG Telecoms Products today announces its partnership with Visual Numerics, a leading producer of advanced numerical analysis and visualisation software, for the development of a unique and state-of-the-art Customer Intelligence Management solution for mobile operators. LogicaCMG recently announced the sale of its Telecoms Products business to a consortium of private equity buyers, subject to employee consultation and regulatory approval. Once the transaction closes the Telecoms Products business will trade under the new brand, Acision. Operators' influence over the mobile audience is increasingly under threat from new entrants into the market, including internet and media companies who may attempt to attract existing mobile subscribers. Marketing initiatives also require a more "mass-personalisation" approach than ever before. LogicaCMG's Customer Intelligence Management solution is designed to give operators unprecedented real-time information about its subscribers, providing a detailed view of customer behaviour and the opportunity to truly personalise services, increase loyalty and boost revenues. Adrian Kelly, Head of Customer Intelligence Management, LogicaCMG Telecoms Products commented: "In a fiercely competitive environment operators are under pressure to really understand their customers and have visibility of their mobile usage patterns, browsing habits and preferences. This is the only way to deliver them the services they actually want and will use. When we developed the concept of Customer Intelligence Management, we were confident that we had an insight into what operators wanted, and chose Visual Numerics because it could deliver the world-class visualisation of extremely complex data that we required." With a long heritage of mobile data services expertise, LogicaCMG Telecoms Products has a deep understanding about the type of information operators need to extract about their subscribers from existing data banks. LogicaCMG will work with Visual Numerics, a proven data analysis partner, to deliver the highly complex visualisation required to support the full possibilities of Customer Intelligence Management. Visual Numerics is widely recognised as the expert in mathematical and statistical algorithms and predictive analytics, with over 35 years experience in analysing data and providing business intelligence (BI) for organisations in sectors including government, aerospace, finance and education. Phil Fraher, CEO of Visual Numerics, added: "Our expertise lies in providing development tools and applications that allow organisations to unlock the value of their data quickly and make better business decisions. We understood what LogicaCMG was committed to achieving with its Customer Intelligence Management solution and are satisfied that we have helped create a unique and powerful predictive analysis tool that will help mobile operators better serve their subscribers in the long run."