INDUSTRY

MSC Impact to Allow Smaller and Specialized Organizations to Gain Access to MSC.Software Solutions for Increased Innovation and Competitive Advantage MSC.Software today announced MSC Impact, a global channel program that allows resellers to effectively deliver advanced simulation software to a wide range of businesses from small- and mid-sized organizations to larger enterprises. Designed to bring simulation to a wider array of organizations who either may not yet be taking advantage of simulation or for whom it is a smaller part of their business, MSC Impact will bring resellers a competitive edge with channel-specific products, training and support for the growing market of firms that fall into this category. The new program will provide MSC.Software channel partners with the ability to provide a rounded simulation offering to customers -- from global organizations to the smaller and mid-sized companies that deliver specialized or outsourced engineering capabilities. The MSC Impact program also allows channel partners to team with MSC.Software to quickly enter this up and coming industry with strategic tools and a support system to efficiently and effectively service this growing market opportunity. "Executives are beginning to appreciate the tremendous business value they can obtain from simulation as an enabler to reduce time to market, lower costs, improve quality, and achieve product and process innovation," said Alf Goebel, vice president of global channels, MSC.Software. "MSC Impact has been designed to bring resellers a broad array of benefits and resources to support their customers in this emerging space, and we believe this offering will be very highly received by the channel." MSC Impact offers a world-class program that is uniquely positioned to equip resellers and other channel players with critical skills and resources to rapidly market, sell, and support MSC solutions. Arming resellers with advanced MSC simulation technology to increase innovation, decrease development costs and compete more effectively. MSC Impact program components include: * Simulation solutions designed for a wide range of business partners including the SME and supply chain markets * Certification training for products, sales and support * Personalized business guidance and planning * Access to field resources for pre- and post-sale support to assist the channel with demonstrations and implementations * A wealth of sales and marketing tools including lead generation programs * Channel pricing * Online knowledge base and real-time technical support "With this program, we've created a win/win solution for resellers," said Bill Weyand, CEO and chairman of MSC.Software. "By joining MSC Impact, the channel can service a growing market around the world with software that's been proven in hundreds of industries and thousands of companies worldwide, and smaller companies can gain a level playing field by having access to top-tier software -- providing opportunities that can advance business, as well as virtual product development as a whole." More information regarding the MSC Impact program can be found at its Web site.