INDUSTRY

MINNEAPOLIS, MN -- e.Intelligence, Inc., a leading provider of predictive intelligence software for demand chain management, and Teradata, a division of NCR Corporation (NYSE:NCR), today announced a partnership agreement under which the two companies will jointly market predictive intelligence and data warehousing solutions, offering businesses a powerful analytical solution to the problem of accurately understanding and predicting future customer demand for products and services. Under the agreement, the two companies will jointly market the e.Intelligence Suite with Teradata's data warehousing solutions. The e.Intelligence Suite converts a static data warehouse into an information hub to help companies better understand, anticipate and stimulate market demand, and thereby more predictably meet company goals. The software turns the data warehouse into the foundation for collaboration, creating a forward-looking view of business performance metrics. "Most retailers and manufacturers have not utilized their data warehouses to their fullest potential," said Richard Tanler, President and CEO of e.Intelligence. "This partnership will help companies tap that potential by turning the data warehouse into a platform for predictive planning. Companies can gain insight into key demand drivers so they can take meaningful actions to maximize demand and ultimately achieve revenue and margin objectives." By helping companies understand and predict demand, the combined solution dramatically improves the accuracy of demand projections. Based on these improved projections, companies make more informed and disciplined decisions about product life cycles, replenishment and merchandising strategies, optimal pricing and promotion, and other activities that influence demand and the overall profitability of products and services. "The partnership with e.Intelligence will give retailers and manufacturers a single view of their business through the combined power of Teradata's data warehousing environment with the proven predictive intelligence capabilities of the e.Intelligence Suite," said Rick Schultz, vice president of Teradata Industry Marketing, Retail, Manufacturing and Travel. "Companies want to look beyond historical data to understand where future value can be tapped. This partnership offers that capability."