OIL & GAS

Hyperion, the global leader in Business Performance Management (BPM) software and Teradata, a division of NCR Corporation, today announced the expansion of an existing partnership with the unveiling of a joint customer profitability management solution. The solution is ideally suited for companies that sell directly to consumers due to its capacity to grow exponentially and ability to support advanced profitability analysis. This joint solution combines Hyperion's strength in analytics and reporting with Teradata's enterprise data warehousing (EDW) leadership to provide companies with a unique, cross-organizational view of customer profitability. This solution will provide businesses with the ability to develop and manage customer profitability models and analytics at any level of granularity -- from the dashboard down to the underlying detailed data. "Understanding why individual customers and products either add to or subtract from the bottom line and being empowered by that knowledge to make specific business decisions is key to strategic growth," said Robert Blumstein, IDC Research Director, CRM analytics and marketing applications. "The joint profitability-management solution being introduced by Hyperion and Teradata enables companies with large data requirements to efficiently gain insight into the key drivers and trends of the business -- and improve decision making to effectively grow their business." The Hyperion BI Platform, including Hyperion Essbase and Hyperion Intelligence, in conjunction with the Teradata Warehouse and Teradata's Value Analyzer application, delivers unlimited growth potential and profitability analysis at any level of detail -- across millions of customer transactions and interactions. Augmented by Hyperion's expertise in financial reporting and analysis, businesses can quickly see where and how to better tailor customer treatments for appropriate customer service levels and higher profitability. "As companies manage their operations to serve their customers, they require a detailed understanding of how the actions they take affect the drivers of profitability," said John Dinning, vice president, Teradata Solutions. "This combined offering enables organizations to gain deep, customer-based financial insights that provide business managers the information they need to optimize their products, offers and how they interact with their customers." "Understanding and modeling customer profitability is fundamental to growth and thousands of customers rely on Hyperion and Teradata solutions daily to help them understand this vital component of their business," said Rich Clayton, vice president of product marketing for Hyperion. "The insight Teradata customers will gain from this joint solution provides a strong foundation for strategic customer management and is highly effective for improving overall corporate profitability." The partnership between Hyperion and Teradata has been active since 2001, with both companies individually addressing the area of profitability management for many years. This joint solution further validates the two companies' long-term commitment to delivering the most advanced customer profitability management solutions to the marketplace. Ongoing development between the two companies ensures that Hyperion's products are tightly integrated and optimized for Teradata warehouse technologies. Specifically, the partners have collaborated for SQL optimization, greater support for hybrid analysis with Teradata through Hyperion's Essbase Integration Services and two-way data movement between the Teradata enterprise data warehouse and the Hyperion BI platform -- driving documented best practice enhancements. Hyperion and Teradata will jointly market the solution across industries, with an initial focus on communications, banking and retail where customer profitability issues are mission-critical. The solution is available immediately.