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SEATTLE -- The problem has haunted data warehouse administrators for years: How do I make massive volumes of constantly changing corporate data available at a moment's notice without spending inordinate time implementing and supporting real-time integration technologies? The short answer is Web services, and an Ascential Software Corporation (NASDAQ:ASCL) executive elaborated on them yesterday at the 2003 Annual Teradata Partners User Group Conference and Expo in Seattle. "Active data warehouses require that massive volumes of detailed, accurate and reliable data be available with near zero latency," said Robert Zurek, Ascential Software's vice president of advanced technology. "But the technologies associated with integrating data in real-time and loading/updating these high-performance warehouses have often been difficult to implement and support. Web services capabilities now make it easy for Teradata users to integrate data in real-time from any source, such as Siebel, PeopleSoft, SAP, other enterprise applications, message brokers, databases and mainframes. Combined with the right platform, Web services transform data into 'intelligent information' by profiling, cleansing, validating and re- engineering data via a service-oriented architecture, all with unlimited scalability." Zurek used examples to illustrate how business and technical users can benefit from a Teradata warehouse whose data is enriched and transported by Web services. Attendees also learned how to contend with the "data deluge" Web services can bring. Web services are at the heart of the new Ascential(TM) Enterprise Integration Suite 7.0, the most advanced version of the company's flagship enterprise integration solution, and Ascential Real-Time Integration Services (RTI Services). These breakthrough technologies extend the reach of Ascential Software's powerful data profiling, data quality, data transformation, parallel processing, meta data and connectivity solutions by enabling the seamless interoperability of Ascential Software's data integration solutions within an enterprise's service-oriented architecture (SOA).