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Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of multichannel eBusiness applications software, today announced that the Bank of Philippines Islands (BPI) has increased auto loan sales by 82 percent and housing loan sales by 35 percent in the 12 months following the first phase of its deployment of Siebel Finance -- a CRM solution designed specifically for the financial services sector. The ten branches involved in the initial implementation also raised credit card acceptance rates by 51 percent. Amid tighter competition and shrinking demand, BPI, the Philippines' second-largest bank, strongly believes it must adopt industry-leading technology to support its business strategy and maintain its market leadership. The initial deployment of Siebel Finance is part of a three-phase implementation and recently concluded in June 2003. BPI has deployed Siebel Call Center, Siebel Sales, and Siebel Marketing Analytics to more than 250 users located at its call center, headquarters, and 25 branches. "BPI stays at the forefront of technology adoption by choosing solutions that meet a rigorous set of criteria based upon input from our technical staff as well as business users," said Ramone Selles, Chief Information Officer, BPI. "We chose Siebel Systems' solution because it not only met our criteria, but exceeded it by providing robust, best-in-class, industry-specific CRM functionality." Using Siebel eBusiness Applications, BPI has been able to establish a closed-loop marketing and sales process that enables contact management, product management, customer segmentation and profiling, and the analysis of customer information. These capabilities have allowed BPI to develop and implement increasingly targeted marketing campaigns, resulting in a reduction in marketing costs. By providing its employees with a unified view of customer information across all channels, BPI has also improved customer inquiry response times and increased customer satisfaction. In addition, the customer data provided by Siebel Finance has helped BPI employees to identify more opportunities for cross-selling and up-selling, which have allowed the bank to raise the sales goals of CRM branch sales officers by 100 percent compared to those of non-CRM branch sales officers.