RETAIL

BOULDER, Colo. and NEWBURY PARK, Calif., - Anark Corporation and Maxon Computer today announced a sales and marketing alliance, further expanding the companies' respective digital media and 3D technologies sales channels. This agreement creates the powerful combination of Anark Studio, Anark's award-winning multimedia authoring tool, and Cinema 4D, Maxon's renowned modeling, rendering and animation software; and allows the partners to give customers a fluid workflow to create and deploy interactive 3D multimedia content for online and offline media. "Combining Anark Studio and Cinema 4D allows developers to create 3D multimedia presentations that extend the use of their 3D content and clearly set them apart from the competition," said Paul Babb, CEO of Maxon. "The alliance with Anark will provide Cinema 4D customers with the accessibility and exposure to a content creation tool that has defied the boundaries of multimedia authoring since its launch." Under the terms of the alliance, Anark and Maxon will share sales and marketing efforts that include direct marketing, Web site integration, and value added resellers. Customer using the Mac platform will benefit from the development integration when using both Anark Studio and Cinema 4D. Additionally, a Windows version of the plug-in is planned. This integration allows customers to deliver 3D content to traditional audiences or to author interactive content for the Web, CD-ROMS, kiosks, or even screensavers. "This relationship further connects Anark Studio with its core audience of users," said Joe Wilson, VP of marketing and sales for Anark. "Anark Studio's presence in the Cinema 4D marketplace is a key method to further introduce Anark Studio to 3D artists and developers and showcase the superior quality of the software's immersive 3D environment." Anark Studio 2 launched earlier this year and has received rave reviews including Animation Magazine's Seal of Excellence award. Artists can integrate 3D models and 2D graphics, with video and audio into visually superior interactive content that delivers virtually anywhere they want. Core applications for the software include education, training, visualization, corporate communications and interactive marketing. Content can be viewed on CD-ROM, DVD-ROM, kiosks, the Web, self-contained screensaver and players for both Microsoft Windows and Mac OS X. CINEMA 4D is the high-end modeling, animation and rendering package, famous for its fast raytracer, which produces stunning results. Easy to use and amazingly versatile, CINEMA 4D is the perfect tool for all 3D artists. From architects to games developers, from graphics designers to visual effects studios, CINEMA 4D has it all.