SCIENCE

Atlantis Computing announced that former VMware and Citrix executives Joel Davis and David Cumberworth have joined Atlantis Computing’s management team. Under their leadership, Davis and Cumberworth will lead the North America and European sales organizations to address the rapid growth and demand for the company’s award-winning VDI performance and optimization solutions.

As the Vice President of Sales for North America, Joel Davis brings to Atlantis Computing his four years of experience building and managing the VMware reseller channel organization, where he was responsible for over $800 million in revenue in his last year. As the Vice President of Sales for Northern Europe, David Cumberworth runs Atlantis Computing’s European headquarters in London England, where he draws on his domain expertise running the enterprise sales team for Citrix Systems in the UK and personally developing and closing some of the largest Citrix deals including Morgan Stanley, Citigroup, Deutsche Bank, UBS, Credit Suisse and Bank of America.

Atlantis Computing delivers a software virtual machine that complements Citrix, VMware, and Quest virtual desktop deployments to slash storage needs, boost desktop performance and permit IT organizations to use anti-virus without impacting server densities. Atlantis ILIO can cut VDI CAPEX by up to 75 percent – the result of making it possible to deploy VDI with less storage and allowing IT organizations to use lower cost storage options – while boosting the desktop performance.

Multi-Billion Dollar VDI Market Opportunity

According to Gartner, the VDI marketplace is expected to exceed $65 billion by 2013. Atlantis Computing is capitalizing on this market opportunity by strengthening its executive team with some of the industry’s top VDI talent to address the growing demand for Atlantis Computing products from North America and Europe.

Joel Davis is responsible for building and managing the channel in North America across all routes to market including Citrix and VMware channel partners that provide Atlantis ILIO as a complementary solution for Citrix XenDesktop, VMware View and Quest vWorkspace deployments. He brings over 22 years of high energy, high performance P&L results in the virtualization, telecommunications, consumer electronics, and outsource service industries. Before joining Atlantis Computing, Joel ran channel operations for VMware in North America where he co-created VMware's go-to-market and business strategy known as vPractice. In addition, Davis held Vice President positions at Tech Data, Global Center, and Ingram Micro.

“Many VDI deployments are facing cost and performance challenges as initial adopters try to scale small deployments and trials,” said Joel Davis, vice president of sales, North America, Atlantis Computing.  “Unfortunately this has the effect of slowing and sometime stalling the adoption of VDI in these accounts. Atlantis removes these obstacles with a complementary product to Citrix, VMware and Quest solutions that their channel partners can bring to every VDI deployment – it’s just a no brainer for the channel and our customers.”

David Cumberworth is responsible for expanding the company’s footprint across Northern Europe. Cumberworth ran the Enterprise sales team at Citrix Systems in the UK. Under his leadership, the team developed Citrix’s largest 100 commercial and Central Government accounts in the United Kingdom. In addition to his management responsibilities, David was personally responsible for closing some of the largest Citrix deals with the top global financial institutions. Before joining Citrix, Mr. Cumberworth ran the Server Based Computing Business Unit for Computacenter in the UK, a leading IT infrastructure reseller in Europe with 10,000 employees and £2.5 billion in revenue.

“For the last two years, I have battled to justify the CAPEX business case for VDI but it simply didn’t add up due to the incredibly high storage cost,” said David Cumberworth, Vice President of sales for Northern Europe, Atlantis Computing. “After selling Citrix XenDesktop into six of the largest banks in the world, I saw that Atlantis ILIO was deployed or considered by many to reduce storage costs and improve performance. When I first experienced Atlantis ILIO at JPMorgan Chase, I was amazed by the speed of the virtual desktop there – it was incredibly faster than a normal PC. Atlantis has a solution that is revolutionizing both the economics and the user experience of VDI.”

“Atlantis is seeing phenomenal growth from North America and Europe,” said Bernard Harguindeguy, CEO of Atlantis Computing. “Our ability to recruit top notch talent like Joel and David is a testament to the strength of our solutions and market. They each bring experience and know-how that is invaluable to our growth and ability to support a fast-growing channel and customer base.”