SCIENCE

Research and Markets has announced the addition of the "2011 Digital Storage for Media and Entertainment Report" report to their offering.

This report is the ninth report on data storage and emerging applications and the seventh report on data storage and the entertainment and media market published by Coughlin Associates.

Data storage is a key element in the digital transformation of content creation, editing, distribution and reception. Data capacity increases, form factors, lowered product prices and the growing familiarity with digital editing, digital intermediates and various forms of digital distribution are key components in the continued growth and development of entertainment.

Because of the large file sizes required for high resolution and stereoscopic images there is increasing demand for high capacity storage devices to support resulting large video files. The entire content value chain of content creation, editing, archiving, distribution as well as consumer electronics content reception devices provide an overall accelerating feed-forward mechanism.

This drives growth in data storage for entertainment content applications. For many archiving and distribution applications where content is relatively static low cost/high capacity ATA storage, optical disks and tape-based storage libraries will predominate. Hard disk drives as well as enterprise SSDs are also used in high performance storage applications where storage costs must be combined with performance enhancement.

For applications requiring rugged field use or fast playback response flash memory either as cards or solid state drives (SSDs) are becoming more popular. Due to input form from industry groups, SMPTE survey results and discussions with industry end users and equipment providers we have adjusted historical model data.

Data back to 2008 is shown in this report to help past report clients in interpreting the new data. Some areas have gained in capacity and revenue while some have declined vs. earlier editions of this report. We list some key points of the report in the following list.

Key Points

• Creation, Distribution & Conversion of video content creates a huge demand driver for storage device manufacturers
• As image resolution increases and as stereoscopic video becomes more common, storage requirements explode

The development of HD TV and other high resolution venues in the home and in mobile devices will drive the demand for digital content