SCIENCE

NYSE Euronext announced that the NYSE has selected AeroScout to provide wireless asset tracking of all handheld e-broker devices on its New York trading floors. The solution will help ensure regulatory compliance by monitoring the mandatory separation of devices between its equities and options trading floors.
Under the terms of the contract, AeroScout will implement its Asset Tracking solution, which includes attaching AeroScout's Wi-Fi RFID Tags to the NYSE's handheld e-broker devices. The system will provide data and information about the location and status of the devices. This will enable the NYSE to more effectively monitor brokers' compliance with exchange trading rules.
NYSE and NYSE Amex trading rules require brokers to trade equities and options in separate trading environments, restricting the movement of brokers, and the handheld devices they use, between trading floors. Using the AeroScout solution, any device that crosses between different areas will be identified using automated alerts. Traders and their device locations will also be displayed on monitors using AeroScout's MobileView software.
"This is a smart use of the AeroScout tracking solution, and it's an efficiency driver for us," said Larry Leibowitz, Chief Operating Officer, NYSE Euronext. "It is another example of high-quality, innovative technology nurtured in Israel being deployed successfully outside of Israel. We look forward to working with AeroScout and the NYSE brokerage community on the successful implementation of this solution, and we are pleased to be part of Israel's technology success."
AeroScout is the market leader in Unified Asset Visibility. AeroScout's Real-Time Location System (RTLS) uses Wi-Fi-based Active RFID, sensors and other technologies to provide complete wireless asset tracking and management. As a pioneer in the Wi-Fi RFID market, AeroScout's solutions are used today by hundreds of customers worldwide to automate business processes and improve operational efficiency. AeroScout is headquartered in Redwood City, California, and also has a significant presence in Israel.
"We're proud to have such a prestigious and innovative organization as NYSE Euronext as our customer," said Yuval Bar-Gil, Chief Executive Officer, AeroScout. "Many leading companies around the world are using AeroScout solutions to track and monitor a variety of critical devices to help ensure regulatory compliance and improve efficiency. As the regulatory environment across industries becomes more complex, organizations are seeking new ways to enhance reporting and better ensure compliance."