SCIENCE

Corsair has announced the exceptional growth achieved in the last two consecutive quarters in India.

Corsair India achieved a 150% YOY revenue growth in year 2010 providing a fitting ending to an outstanding year in which its module sales in B & C and upcountry markets grew phenomenally.

Corsair India disclosed that the impressive growth was achieved with the expansion of its channel sales base as more retailers signed up to sell Corsair high performance PSUs and XMS performance memory modules to take advantage of higher margin structures to offset the cut throat price slashing at the value end of the market. There has been increasing demand for branded quality PSUs and 2GB+ performance memory modules from Tier-1 and Tier-2 cities. Corsair was well positioned to garner the larger share of the demand. Corsair is working aggressively with its distributors Aditya Infotech, Inspan Infotech and Tirupati Enterprises towards adding more focused and premium partners to address the growing demand. With the addition of Aditya Infotech, the numbers have grown as they have added depth with their branches across the country and product focus to make a dent in unexplored territories.

Corsair products are available in all Indian cities. Corsair gaming heatsink memory was a major success as the educational tours aimed at dealers were positively taken. Corsair dealer channel is enthusiastic about converting from low (or no) margin mainstream DRAM modules to heatsink modules as the quality and margins available on these DRAM modules meant a win-win for the whole channel.

"The PSU product segment also grew by more than 100% and we see a lot of potential to grow as market is moving towards branded and true power segment with introduction of i5 and i7 platforms." said Scott Thirlwell, Sales Director (APAC), Corsair Memory. "We expect further stellar growth on gaming memory and PSUs as more PC component retailers add gaming products to take advantage of higher margins available in the gaming segment," he added.

Reviewing the performance, M A Mannan, Country Manager - India at Corsair Memory said, "We would like to thank our motivated dealers across the country to enable our customers to further appreciate our brand - as there has been an uptrend in sales and profit compared to the preceding quarters. We are now actively engaged in tier-III cities to provide the customers with a quicker and a more convenient service". Mannan further added, "I'm confident that we will continue to introduce the latest products and global-standard services that meet the needs of customers. We strongly believe that the best solution for market success is even better products and are poised for strong growth in the coming quarters".

Plans for 2011

Lot of new products are lined up for the Indian market including gaming speakers, headsets, low-end cabinets and many more products, which are in nascent stages of inception. Plan to consolidate and strengthen our position, come out with channel schemes for the benefits of dealers who have dedicated focused on India, further strengthen our service and also add to the head count to cater to the ever increasing Corsair demand in India.