SCIENCE

Capgemini and Oracle announced the launch of Business

Analytics for Telecommunications, strengthening Capgemini’s global Business Information Management (BIM) Service Line. This new solution provides an accelerated platform to help telecommunications companies gain insight into their entire customer relationship, from campaign performance to customer

analytics. It builds on Capgemini’s expertise in the telecommunications sector and Oracle BI technology. The solution works closely with the Oracle Communications Data Model, Oracle’s standards-based, comprehensive data model, designed and optimized to address the needs of the communications industry. It is designed to be scalable, flexible and easy to adapt to meet specific customer requirements.

Intended for rapid deployment, this new pre-built solution can enable complete implementation within a very short time span, leveraging existing customer data warehouses and bringing business analytics closer to the user. For example, implementing the full out-of-the-box solution should not take more than 10-12 weeks. Using analytical scenarios built specifically for the telecommunications market, it provides a comprehensive analytical tool for communications service providers to enhance their customer-centric business intelligence capabilities. Through a range of business-oriented dashboards, reports, what-if analysis and value driver trees it provides a 360 degree view of customers and helps analyze campaign performance to drive customer loyalty and improve retention. As a truly analytical solution it also provides predictive analysis on customer behaviour, sales opportunities and revenue forecasts.

The deployment of the solution leverages Capgemini’s global Rightshore delivery model, which combines resources from the right balance of onshore, nearshore and offshore locations. In particular it is supported by Capgemini’s dedicated Centers of Excellence in Mumbai, including the Customer BIM Experience (CUBE), which provide input through research and development to determine the best deployment methods for each customer.

Paul Nannetti, Global leader BIM Service Line, Capgemini said “As organizations become more sophisticated in their use of business analytics, they increasingly expect solutions tailored to address specific business challenges, and to rapidly accelerate deployment times and speed to value. The launch of our BusinessAnalytics for Telcos solution demonstrates Capgemini’s commitment to investment in leading edge analytics solutions for key sectors.”

Oracle Communications Vice President and General Manager, Dan Ford said: “Combining Capgemini and Oracle’s deep expertise in communications, with industry specific pre-built business analytics, can provide our customers with a low risk, rapid return on investment. We are confident Capgemini’s expertise in working with

Oracle products will deliver this robust platform for extended enterprise-wide analytics for leading communications companies.”

The Business Analytics for Telecommunications Companies solution leverages the Capgemini Group’s significant investment in its Global Business Information Management (BIM) Service Line. It now has over 7000 BIM consultants, with a dedicated Center of Excellence in Mumbai, India which was enhanced by a new

Customer BIM Experience (CUBE), launched in September 2010. The BIM services provided by Capgemini, which has a diverse client base in this area for over 15 years, include strategic information management blueprinting; data architecture, warehousing and management; data analysis and performance reporting; and electronic file management, retrieval and collaboration portals.