SCIENCE

Cisco has announced Cisco MOVE, a strategic framework that comprises new solutions to enable service providers to better manage, enhance and take financial advantage of the rapidly growing volume of mobile video and data traffic.

The new Cisco MOVE (Monetization, Optimization, Videoscape Experience) solutions include Cisco Mobile Videoscape, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE solutions represent the next phase of Cisco's Service Provider Mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.

The new Cisco MOVE solutions span the mobile network -- from client to network to cloud -- and are designed to address the increasing volume of mobile data traffic -- particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world's mobile data traffic will be video by 2015. Mobile video traffic will more than double every year between 2010 and 2015.

Facts

• Innovative technologies announced as part of the Cisco MOVE framework include:

o        Cisco Mobile Videoscape, which enables mobile operators to deliver an enhanced mobile video experience to customers through new technology on the Cisco ASR 5000 and Cisco Unified Computing System platforms. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.

o        Cisco Service Provider Wi-Fi Solution is an end-to-end, carrier-grade solution that allows service providers to efficiently utilize Wi-Fi for mobile data offload. This intelligent solution with the Cisco Next Generation Hotspot technology provides a platform with standardized seamless highly-secure authentication enabling roaming and delivering a host of new services and new mobile experiences. The solution also features the new Cisco Aironet 1550 Series Outdoor Wireless Access Point with Cisco CleanAir technology, and enables service providers to provide low-cost capacity and highly-secure coverage in targeted areas such as outdoor sporting venues and transportation corridors while offloading heavy mobile traffic loads. 

o        Cisco Adaptive Intelligent Routing (AIR), which lowers the cost of mobile data traffic by providing service intelligence throughout the network. Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost. Cisco AIR enables intelligent decisions by the network of when and where to direct traffic.

Key Benefits

• For Service Providers, Cisco MOVE solutions:
  • Enables mobile operators to optimize the flow of mobile video traffic, reducing the associated radio access network (RAN) costs by up to 27 percent, according to a recently published white paper by ACG Research titled, "Hyperconnectivity and the Video Challenge: Can Cisco's MOVE Help the Mobile Operator?"
  • Provides self-healing and self-optimizing for high reliability and high performance.
  • Offloads cellular, video and data traffic onto a Wi-Fi network with the same level of service, enabling new services and revenue opportunities.
  • Provides optimal quality and enhanced personalization and customization of the mobile video experience.
  • Enables new business models through network intelligence while lowering costs.
  • Provides smooth migration path to IPv6-capable infrastructures.

• For Consumers, Cisco MOVE solutions:
  • Deliver a better mobile video experience optimized for higher quality, better reliability, and enhanced personalization and customization. 
  • Offer a better Wi-Fi experience with high performance and high reliability, as well as a customized and personalized mobile experience.
  • Deliver new services available with new level of quality, performance and reliability.