SCIENCE

Mersive has announced that 2010 was a record year. Mersive’s growth was led by its strategic shift to expand commercial sales, resulting in a 35 percent increase in new installations. The company added numerous new military accounts, and more than doubled its commercial accounts.

“Our initial success came from meeting the specialized display needs for military simulation and training. Our growth in 2010 reflects the increase in market adoption rates in broader commercial markets that rely heavily on advanced computer visualization, such as consumer packaged goods, oil and gas and product engineering,” said Rob Balgley, CEO, Mersive.

Balgley continued, “Mersive’s visual computing software makes large format, beyond-HD displays, which have traditionally been limited to capital-intensive fields, simple and inexpensive. Thus, earlier this year we shifted our strategic growth plans to meet the needs of a broader base of customers. As such, our strategy now centers on an indirect sales model and channel initiative.”

To support Mersive’s commercial sales growth objectives, the company expanded its senior leadership team to include enterprise software veterans Cathie Brunnick, vice president of sales and Christine Owens, director of marketing. Brunnick and Owens joined Mersive to further its reach into the commercial market and introduce a channel program to support partners and Mersive’s indirect sales strategy. The shift in focus has produced strong results in 2010 and commercial sales accounted for 78 percent of all new installs.

To further support its new strategy and growth plans, Mersive received additional financing from Adena Ventures and Hopewell Ventures. The company also received an additional $500,000 from the National Science Foundation (NSF) through the Small Business Innovation Research (SBIR) grant program. The NSF SBIR program is a unique program that helps transform scientific discovery into both social and economic benefit by emphasizing private sector commercialization.

“While Mersive initially focused on military simulation and training customers as a way to productize our software, receiving the NSF grant demonstrates the success of our innovation and supports our strategic shift to broaden our reach and bring this technology to new markets. It is very exciting to see our solutions gain adoption and market share outside our legacy market. Mersive is poised for explosive growth in 2011,” said Christopher Jaynes, founder and CTO, Mersive.