Herbal Products Retailer Sunrider Launches International Expansion Using Oracle Retail Stores Applications

Sunrider International has implemented Oracle Retail Stores applications and the Oracle E-Business Suite Release 12 in China, with plans to roll-out to Taiwan in 2011.

Sunrider is using Oracle Retail Store Inventory Management, Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle Retail Back Office to provide a single platform for store operations worldwide, fulfill the wide range of localization needs in each market, and enable easier compliance with varied international regulatory requirements.

Infogain helped Sunrider to implement the Oracle Retail stores applications for three new stores in less than 12 weeks, speeding the initial phase of Sunrider’s international expansion program in Asia.

Sunrider is utilizing the integrated Oracle Retail Stores applications and the Oracle E-Business Suite to continue to improve and leverage centralized manufacturing, inventory and financial processes across its new store locations.

The retailer’s store operations, inventory and supply chain teams will use the integrated Oracle Applications to better anticipate local demand and manage the supply chain lead-time to optimize product availability.

Sunrider also will use the Oracle Applications to ensure high levels of customer service by delivering consistent pricing, promotions and loyalty programs across all markets.

Oracle Retail Store Solutions provide Sunrider with the key capabilities required by global, multi-national retailers such as multi-currency and multi-language functionality.

Los Angeles-based Sunrider owns eight manufacturing facilities worldwide and operates in 44 countries, and for many years has supported its growing business operations with Oracle technology solutions including the Oracle Database, Oracle Enterprise Manager and Oracle Linux.

Sunrider invested in Oracle Retail Stores applications and the Oracle E-Business Suite Release 12 in August 2009.