SCIENCE

eSilicon Corporation recently implemented Oracle CRM On Demand. The core of eSilicon’s Oracle CRM On Demand deployment is focused on a smarter use of security and opportunity management to increase efficiencies within teams and knowledge across the organization.

eSilicon transferred all data from their former CRM application to Oracle CRM On Demand for the first phase, including a tightening of security and a seamless transition of similar forms.

Every eSilicon group, from engineering to marketing, requires a different type of access for individual opportunities. Oracle CRM On Demand Role Management provides eSilicon with the unique management and security capabilities to specify access and views to fields, as well as tailored update capabilities on a role-by-role basis across various departments.

eSilicon previously struggled with limited alerts and workflow to monitor and notify users of any field-level changes. With Oracle CRM On Demand, they are able to configure and customize designated alerts in order to increase the flow of information and knowledge throughout the organization.

eSilicon eliminated the need for programming help with reporting and dashboards customization by leveraging Oracle CRM On Demand and its rich reporting capabilities that can be easily performed by end users.

In addition, eSilicon programmers needed to customize layout changes and web applets in their previous system. Oracle CRM On Demand eliminates the need for additional resources so even business users, without any training required, can easily make these changes.

Since deploying Oracle CRM On Demand, the eSilicon marketing team has improved its campaign management with significant results. Previously, the company’s quarterly newsletter took one day to finish sending to 20,000 recipients. With Oracle CRM On Demand, it now takes just minutes to completely send to all recipients.

eSilicon expects campaigns to reach more people and produce more leads with the additional response types, visibility into each contact, and analytics provided by Oracle CRM On Demand.

The second deployment phase underway now focuses on the integration of Oracle CRM On Demand with Oracle E-Business Suite and other applications.

eSilicon is also beginning to integrate Oracle CRM On Demand with other business systems like Oracle ERP and Hyperion systems in order to transfer data and integrate with other systems to better display customer-specific data.

Supporting Quote

“Our deployment of Oracle CRM On Demand already delivers improved security and opportunity management, which we initially identified as the key goals to achieve,” said Gino Skulick, eSilicon’s VP Worldwide Sales. “Beyond this first phase, we look forward to tightening the integration with other applications and extend our reach with customer service, produce more leads and ultimately expand sales opportunities with Oracle CRM On Demand. We can move forward and not worry about looking back since Oracle maintains all of our software upgrades and patches. The undeniable business value provided by Oracle CRM On Demand is making a huge and positive impact on our organization.”