SCIENCE
DeNA Demonstrates Another Record High Quarterly Performance, Reports $444 Million In Sales, $203 Million Operating Income
DeNA has announced that its net sales performance and operating income, during the quarter ended June 30, was approximately $444 million* and $203 million* respectively, 43 and 32 percent higher than the same quarter of the previous year. Reporting its seventh consecutive quarter of increasing revenues, DeNA has been building toward a truly global presence through developing key alliances and executing on a worldwide rollout of Mobage social gaming and entertainment service.
"We are very pleased to yet again exceed goals as we keep our focus on an aggressive plan," Isao Moriyasu, President, DeNA, said. "This quarter we are reporting significant steps toward our goal of creating the definitive global social games network."
Mobage, DeNA's social games network is growing at an accelerated pace, with more than 30 million users and players in Japan alone. Consumer spending of Moba-coin, the network's currency, has increased nearly 19 percent over the previous quarter.
In DeNA's first financial quarter, Mobage for Android was released in Japan and the company began operating app-based social games on the platform.
DeNA's key alliances continued to flourish in its first quarter. Mobage-embedded Samsung devices entered the Japanese market, expanding opportunity and adoption for DeNA's leading social games service. DeNA secured an alliance with Japan's largest mobile operator NTT DOCOMO, INC. for Mobage deck position.
Following its strategy to bring global development to a common platform while forming local sales and operational bases, DeNA established a subsidiary in South Korea and began working with local game developers.
Priority initiatives charted for the second quarter, which began July 1, 2011 includes launching Mobage worldwide, beginning with China and English-speaking countries. In July Mobage opened in both regions and the company plans to continue its global rollout at a steady pace. Near-term goals also include key alliances with carriers as well as beginning development on multiple game engines and addressing a broader base of game players.
* Dollar values reported were translated at 77.96 Japanese yen per U.S. dollar, which was the Telegraphic Transfer Middle Rate as per the Bank of Tokyo-Mitsubishi UFJ as of July 28, 2011.