SCIENCE

Accedian Networks released the world premiere of its NIDeo—an animated video short depicting the complex challenges facing telecom service providers offering mobile backhaul services over Carrier Ethernet networks. Produced by Epipheo Studios, Accedian’s NIDeo uses simple graphics and humorous, easy to understand storytelling scripting to walk the viewer through leveraging the best of Carrier Ethernet to assure backhaul services, monitor network performance, guarantee Service Level Agreements (SLAs) and significantly reduce Operational Expenses (OPEX).

“The Accedian NIDeo is the ideal vehicle to help us explain who we are, what we do and why it’s important in a language that can be clearly understood by technical and non tech savvy audiences alike,” said Craig Easley, VP of Marketing and Product Management at Accedian Networks. “As a growing technology company, it’s important to simplify our message so it can be easily digested by a community that goes well beyond the technical engineers who work on the networks. We believe we’ve achieved that with our world premier NIDeo.”

This unique approach of delivering a simplified message to a technical market follows Accedian Network’s successful consumer-oriented advertising campaign. The “Power of the Pink Dress” campaign used a recognizable image to capture attention. The company’s strategy with both the NIDeo and the ad campaign is to break free from its industry’s typically highly technical, B-to-B advertising and marketing to showcase its products and value-add in the industry. Read Light Reading’s Joe Braue’s take on the ad campaign in his iBraue blog: The Power of the Pink Dress.