SCIENCE

Ogilvy Public Relations Worldwide (Ogilvy PR) has announced its appointment as the global PR agency of record for Silicon Graphics International. SGI hired Ogilvy PR to expand the company's global reach as the leading innovator and provider of high performance computing (HPC), storage solutions and services. In addition, Ogilvy PR will work with SGI to increase its brand awareness in key international markets.

"We are thinking big and when we met with the Ogilvy PR team we had a meeting of the minds," said Franz Aman, chief marketing officer of SGI. "Our customers recognize us as the trusted leader in technical computing and we are confident that Ogilvy PR will be able to share the story of this new SGI to a broader global audience."

"This is fabulous news for Ogilvy PR, and we are thrilled to be working with SGI, a Silicon Valley powerhouse," said Michael Law, president Ogilvy West. "SGI's high performance computing technology is in the forefront of research addressing some of the world's biggest challenges, from cosmology to cancer research. We look forward to building a strong relationship as we share the story of the new SGI and the impact its people, products and technology are making on the world."

The new SGI enables customers to tackle some of the world's toughest problems. Around the globe, researchers rely on SGI to solve their biggest technology challenges, ranging from climate change and life-saving medical simulations to exploring the edges of our universe and beyond. SGI powers Big Data applications for businesses and massive Cloud deployments for leading Internet companies.