SCIENCE

Internap Network Services Corporation announced that AudienceScience, the largest audience aggregator in the world, is leveraging Internap's Performance IP network and colocation services to support its expansion in Europe. AudienceScience will consolidate its traffic into Internap's Frankfurt data center footprint to create a central hub for its international customer base.  

AudienceScience has been an Internap customer since 2006 and operates out of six facilities around the world. Powered by Internap's route-optimized IP service, AudienceScience benefits from increased network performance to deliver consistent uptime and reliability of its media transaction platform. Ranked as one of the top ten U.S. advertising networks according to comScore Media Matrix, AudienceScience offers a comprehensive global media solution that includes audience targeting, data management and media transaction platforms to deliver online advertising and enable real-time bidding and premium media buying and selling.

"With 270 billion data insights daily into 386 million people worldwide, AudienceScience leverages Internap's global Performance IP service to ensure our online applications run smoothly, reliably and with minimal latency," said Steve McQuade, vice president of Engineering and Operations. "As a leading, data-driven audience buying platform, IT services are not our core competency. With Internap's best-in-class technologies backed by dedicated customer support, we have been able to turn our network into a competitive advantage and reduce the latency of our real-time bidding engine as a result of the performance improvements gained from Internap's IP service."

Internap's resilient network lends a critical advantage to AudienceScience's high volume, end-to-end data-driven business in two other key areas. AudienceScience can now seamlessly move international traffic to support its global reach and reduce the hassles associated with maintaining multiple billing systems by consolidating all of its IT infrastructure with Internap.

"As access to data is critical for today's successful businesses, a reliable network that enables superior performance is a top priority for remaining competitive," said Amar Khan, vice president of IP Services at Internap. "Internap's global IT Infrastructure solutions enable organizations like AudienceScience, who do not have in-house expertise in networking or data centers, to reduce the pain points of managing the network, while overcoming common business challenges - including latency and downtime - to deliver best performance to the end user."

Internap's data center offering includes secure, scalable colocation, managed hosting and cloud services with advanced monitoring and 24/7 live customer support. Customers can easily access Internap's Performance IP network, Accelerated IP (XIP) service and Content Delivery Network (CDN) from its worldwide locations. Performance IP uses patented Managed Internet Route Optimizer (MIRO) technology to analyze network performance characteristics, resulting in intelligent, optimized and highly reliable delivery of customer content, applications and communications throughout the world.