SYSTEMS

SANTA CLARA, CA -- Hitachi Data Systems, the world's fastest growing enterprise storage provider and a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced the appointment of Scott Genereux to the position of vice president, Global Marketing and Business Development from his former position as vice president, U.S. Sales, Service, and Support. Mr. Genereux will spearhead Hitachi Data Systems initiatives to accelerate the company's position in the storage solutions market, building on the company's impressive market share gains the over the past two years and its recently announced TrueNorth strategy for open storage management. "Hitachi Data Systems currently holds the technology leadership position in the storage solutions arena, with industry-leading performance, scalability, and reliability," said Dave Roberson, president and chief operating officer, Hitachi Data Systems. "In the coming year, we plan to seize the thought leadership position as we deliver additional components of our TrueNorth strategy, highlighted by superior technology and complemented by open storage management solutions. Scott Genereux offers the right mix of experience, ingenuity, and strategic initiative to get us there." With over a decade of experience at Hitachi Data Systems, Scott Genereux draws upon a broad base of expertise in the storage industry. He joined Hitachi Data Systems in 1989 as a Systems Engineer and was quickly promoted through the ranks for outstanding performance, holding a series of positions with increasing responsibility in product management, sales management, and operations. In his former capacity as vice president U.S. Sales, Service, and Support, Scott Genereux grew sales revenue by over 20% in an extremely tough economic climate, and built a premiere customer set that includes over 50% of the Fortune 100. "Hitachi Data Systems is a world class organization that has quickly grown its market share while maintaining the highest levels of customer satisfaction in the industry," commented Scott Genereux, vice president global marketing and business development, Hitachi Data Systems. "I am excited to have the opportunity to make sure that our momentum continues, and to help the company attain the high level of recognition and visibility it deserves within the marketplace. "In addition to his worldwide marketing responsibilities, Mr. Genereux will also lead business development efforts with key business partners such as Sun Microsystems and Hewlett-Packard and will oversee global accounts. For more information visit www.hds.com.