VISUALIZATION

New Energy Efficiency Services and EMC Power Calculator Help Customers Reduce Power and Cooling Costs: EMC Corporation, the world leader in information management and storage, today unveiled the EMC Energy Efficiency Services, a set of assessment and planning services designed to help customers maximize energy efficiency in the data center. The company also introduced the EMC Power Calculator, a tool that enables EMC to provide customers with accurate energy consumption data and cooling requirements for EMC Symmetrix DMX-3, EMC CLARiiON CX3 UltraScale and EMC Celerra networked storage systems based on their specific configuration and workload requirements. "As energy costs continue to rise and power grid capacity is pushed to the brink, energy provisioning and consumption are emerging as critical concerns for today's CIOs, IT administrators and facility managers," said Paul Goetz, EMC Vice President of Consulting and Management Services. "Energy costs represent the second largest line item associated with datacenter operations today, consuming more than 10% of a typical enterprise's IT budget – a number that many experts predict will rise quickly in just a few years. With these new services and tools, EMC is helping enterprises achieve optimal utilization of their IT infrastructure, reduce operational costs, minimize the risk of power-related outages and shortages, and reduce their environmental footprint." With the EMC Energy Efficiency Services, EMC Global Services professionals provide a comprehensive assessment of a customer's data center environment and their IT assets and are able to plan, design and implement changes to better manage and forecast power consumption in the data center. As part of the service, EMC professionals evaluate actual customer workloads and configurations to determine current/projected energy consumption across IT assets including servers and storage, data center capacity and utilization, and power and cooling costs associated with mechanical, structural and maintenance considerations. Once the assessment is complete, the EMC services team can recommend and design an optimized infrastructure that saves energy by incorporating consolidation, virtualization and/or storage tiering strategies. In this way, EMC can help customers: - Lower data center and IT infrastructure costs to save money on server and storage power consumption - Retire old equipment, eliminate the need for additional equipment, and re-claim data center floor space - Resolve existing and potential heat-related issues that are likely to create outages - Provide options for power savings associated with future expansion - Deploy industry standards and best practices for data center design and power efficiency. The EMC Power Calculator for EMC Symmetrix DMX-3, CLARiiON CX3 and Celerra networked storage systems is a unique, EMC-developed tool designed to estimate actual energy consumption and cooling requirements based on customer-tailored configuration specifications and workload forecasts. EMC offers this capability to customers and prospects at no cost to help users plan for energy consumption prior to implementation – and with greater precision than the generic data sheet guidance typically supplied by competing vendors. "Enterprises look to IT vendors for solutions that deliver a clear return on investment, but traditional ROI calculations often fail to account for long-term energy consumption and the associated impact on total cost of ownership, which can be more significant than the original equipment costs," said Charles King, principal analyst, Pund-IT Research. "However, by utilizing EMC's new comprehensive Energy Efficiency services and deploying the company's innovative, power-friendly solutions, organizations can help ensure that they achieve measurable cost reductions across their IT infrastructures." EMC continues to invest significant engineering resources to develop energy efficient storage platforms that deliver high utilization without compromising performance, scalability or availability, ensuring that its customers are equipped with advanced storage solutions that consume less energy per terabyte than comparable systems from competing vendors. For example, in consolidated tiered storage environments utilizing capacity management software, Symmetrix DMX-3 uses up to 70% less power than comparably configured competing high end systems. EMC networked storage solutions also enable users to effectively implement tiered storage and the ability to match storage resources to the service level requirements of their key applications based on performance, availability, functionality and environmental considerations. For long term storage, EMC's market-leading Centera Content Addressed Storage system leverages advanced, single-instance archiving capabilities to maximize storage capacity utilization and reduce the over allocation of storage and associated power demands. Complementing EMC's storage-focused energy efficiency initiatives is VMware's industry changing, enterprise-class virtual infrastructure products, which enable organizations to greatly enhance server utilization and consolidation, and make the most of their existing server infrastructure and associated cooling systems. Additionally, VMware, an EMC subsidiary, has partnered with Pacific Gas & Electric to launch the first-ever utility financial incentive program to support virtualization projects in data centers. This program is designed to reward VMware users in northern and central California with up to $4 million in rebates for data center build-outs and consolidations, based on the amount of energy saved. For more information about EMC Energy Efficiency Services, please visit its Web site.