VISUALIZATION

BEA Systems today announced that at its flagship global forum, BEAWorld 2005, four of the world's most influential experts on Service-Oriented Architecture (SOA) are scheduled to discuss best practice strategies and answer questions from their perspective as IT managers, developers, architects and CIOs. The all-star lineup is scheduled to include John Peebles, vice president, online marketing for Cendant Car Rental Group, parent company of Avis and Budget; Doug Saucier, vice president of enterprise architecture services, Sony Pictures Entertainment; Vinny Carpenter, lead architect for the Wells Fargo Advantage Funds; and Patrick Holmes, senior principal engineer, IT architecture group, Intel Corporation. The BEAWorld panel, hosted by Bruce Graham, vice president of worldwide consulting, BEA Systems, Inc., is scheduled for Tuesday, Sept. 27, at the Santa Clara Convention Center. SOA has been described as one of the most important technology trends affecting global business today. SOA is an approach to software application development that is designed to break down business applications into specific pieces of functionality or "services" that can be combined and reused. This modular approach can help allow businesses to build, combine and reuse software applications more efficiently. Each of the four panel members is expected to represent a key SOA demographic: the software developer, the enterprise architect, the IT director/manager and the C-level executive. A few of the topics this panel may address include: -- Why SOA is important for organizations; -- The easiest way for organizations to start an SOA; -- The challenges companies can expect when implementing SOA; -- How to sell SOA ideas to upper management; -- What the developer incentives are for reusing code; and -- How line-of-sight is mission critical to business and customers. Speakers John Peebles is vice president, online marketing for Cendant Car Rental Group, parent company of Avis and Budget. He oversees the marketing, creative development and maintenance of the avis.com and budget.com Websites, as well as relationships with global distribution systems and online portal partners. Cendant Car Rental Group, is implementing Web services to leverage synergies between Avis, Budget and partners such as Orbitz, Continental and Hyatt. Business benefits that Peebles has observed within his organization since implementing SOA include faster time to market, inexpensive launches of new services and build-and-measure marketing campaigns. The project has an expected growth rate of 200 percent per year for the next three years. Doug Saucier is vice president of Enterprise Architecture Services, Sony Pictures Entertainment (SPE) and manages the architectural services group, which is accountable for delivering the processes and services to develop and maintain the technology road map for SPE. Saucier oversees the development of standards, development framework and competencies for the organization. His team provides architectural consulting services, the enterprise data model, and the foundational components for the company's SOA and portal strategy. Vinit "Vinny" Carpenter is the lead architect for the Wells Fargo Advantage Funds and is responsible specifying, designing, and implementing the development standards, architectural frameworks and tools used to support development teams across the enterprise. Carpenter is a BEA certified developer, has been working with BEA WebLogic since early 1999 and has several times been voted "BEA Systems WebLogic Super-User," for his participation in and contributions to BEA newsgroups. In addition to being involved in Java development for the last 10 years, Carpenter publishes an online blog j2eegeek.com/blog that covers Java, J2EE and related technology. Patrick Holmes is a senior principal engineer in the IT Architecture Group, Intel Corporation, and is currently focusing on strategy for SOA, virtualization and grid supercomputing. Holmes has held technical and management positions in application development, IT technology development and systems engineering and served as Director of Architecture for Intel IT. In addition to leading the development of Intel's first EDI system, Holmes spearheaded the company's first centralized data warehouse system and oversaw design engineering for the company's implementation of SAP and its earliest Internet applications. Moderator Bruce Graham is the vice president of worldwide consulting for BEA and oversees the SOA tech practice. As a former CIO of AmeriServe Food Distribution, Graham brings extensive leadership in IT strategy and technology management to his position. He was also a founding partner of the Feld Group (now part of EDS), an IT strategy and technology management firm serving Fortune 200 corporations. While at the Feld Group, Mr. Graham specialized in the development and real-world execution of transformational IT strategies for multi-billion dollar organizations.