MEDIA KIT

: Written by: chris oneal; Published: May 25, 2001, 8:00 am; Hits: 47556

The power of supercomputing: Revolutionizing industries and driving innovation

SuperComputingOnline.com, LLC is a Miami Beach-based newspaper that offers unbiased information on the rapidly changing supercomputer market. It was launched on May 25th, 2001, and has become the go-to source for those involved in building and managing the groundbreaking innovation and discovery that is powered by supercomputing.

Introduction

In the rapidly evolving world of technology, supercomputing has emerged as a game-changer. With its ability to provide solutions to complex problems that require significant computational power and the processing of large amounts of data, supercomputing has become the driving force behind innovation in various industries. Supercomputing News has been a trusted source of unbiased information on the supercomputer market since 2001. In this media kit, we will explore the concept of supercomputing, its applications in different fields, and the value it brings to businesses and society as a whole.

What is supercomputing?

Supercomputing is a technology that leverages high-performance computing to tackle problems that demand immense computational power or the rapid processing of massive data sets. It plays a crucial role in accelerating research and development efforts across industries, contributing to advancements in medicine, national defense, finance, energy, manufacturing, weather forecasting, and even digital art and space exploration. The power of supercomputing lies in its ability to provide researchers and scientists with the tools they need to solve complex problems and unlock new possibilities.

Supercomputing: Bridging the gap

Supercomputing has the potential to revolutionize industries and drive innovation. However, there is a gap between those who fully understand the value of supercomputing and those who are still unsure about its potential. Supercomputing News aims to bridge this gap by providing objective information and dispelling myths surrounding this technology. The goal is to educate and inform technology customers about the unique problem-solving capabilities of supercomputers and their growing importance as the new engine of business.

The role of Supercomputing News users

Supercomputing News users are active players in their respective fields. They are responsible for making purchasing, strategic, and managerial decisions that propel their technological initiatives and drive business growth. These users rely on platforms like Supercomputing News to stay informed about the latest news, analysis, and relevant discussions that impact the marketplace. Supercomputing News serves as a hub for the supercomputing community, connecting individuals and ideas that are shaping the future of this transformative technology.

Journalistic objectivity: The pillar of Supercomputing

Journalistic objectivity is a vital ethical value in the world of journalism. Supercomputing News upholds this value by prioritizing accuracy and unbiased reporting. The newspaper strives to get the story right rather than serve a particular agenda. It remains committed to delivering news that is free from conflicts of interest and questionable business relationships. In a time when trust in information shared on social media is dwindling, Supercomputing News' commitment to journalistic objectivity becomes even more critical.

"A newspaper should have no friends." - Joey Pulitzer

The rise of traditional news providers

As accusations of spreading hatred and fake news plague social media platforms, there is a growing distrust in the information shared on these platforms. This has led to an increased appetite for more reliable and traditional news sources. Advertisers, in particular, have raised concerns about their ads appearing alongside inappropriate or offensive content on social media. They recognize the need for safe environments where their advertisements can be displayed, and they believe that the ultimate responsibility lies with the website owners themselves.

The value of newspapers in advertising

Newspapers have long been recognized as a valuable platform for advertising, offering a unique branding benefit through targeted messages. Supercomputing News, as a trusted source of information, provides advertisers with access to a highly targeted audience. By advertising in Supercomputing News, marketers can deliver positive messages to professionals making and influencing key buying decisions. The power of advertising lies in its ability to accurately measure the return on investment. Advertisers can analyze the performance of their marketing campaigns through data reports provided by Supercomputing News. This feedback technology enables marketers to produce measurable, real-time results and estimate the value of their brands.

The efficiency of targeted advertising

Supercomputing News offers a unique opportunity for advertisers to reach a highly influential audience with targeted advertising. Unlike traditional sales approaches, where sales representatives face various challenges, targeted online advertising is far more efficient. It eliminates the need for salespeople to brave the elements, over-protective dogs, and disinterested customers. By delivering personalized, non-intrusive ads, advertisers can transform annoyances into valuable information. When advertising is done right, with the customers' permission, it can create a one-on-one relationship that is more effective than traditional sales methods.

"About one in five sales jobs will be gone by 2026." - BLS

The engaging power of newspapers

Studies have shown that people are more engaged when reading a newspaper compared to using social media. This engagement factor makes newspapers an attractive platform for advertisers seeking consumers' attention and access to their wallets. Newsworks, the marketing body for UK national newspapers, revealed that newspapers can increase the overall effectiveness of an ad campaign by 300 percent. Advertisers recognize the impact that newspapers have and continue to use them as a means of reaching their target audience.

Newspapers as gatekeepers and protectors

In the digital age, newspapers are positioning themselves as trustworthy sources amidst the sea of digital misinformation. They serve as responsible gatekeepers for advertisers, ensuring that ads are displayed in appropriate environments. The scrutiny newspapers apply to businesses, even if uncomfortable for those under the microscope, contributes to a more efficient economy and a transparent world. Beyond their commercial interests, newspapers play a crucial role in keeping the public informed, supporting transparency, and fostering an engaged society.

Conclusion

Supercomputing has revolutionized the way industries operate and has become the driving force behind innovation. As the best vehicle to reach those who build and manage the inspiration, innovation, and discovery powered by supercomputing, Supercomputing News serves as a trusted source of information. It strives to bridge the gap between those who understand the value of supercomputing and those who are still unsure. Through its commitment to journalistic objectivity and by providing a platform for targeted advertising, Supercomputing News continues to drive the growth and impact of supercomputing in various industries.

Demographics

Supercomputing News has thousands of daily visitors at organizations worldwide including NASA, DOE, NSF, NCAR, US Army, UK Met Office, Cal Tech CACR, BASF Corporation, Agilent Technologies, Credit Suisse First Boston, Bank of America, Motorola, Boeing, Eli Lilly, Pfizer, Verizon, Unilever, Ford, Volkswagen, DaimlerChrysler, Petrobras, BioInformatics Institute, National Cancer Institute, Naval Research Laboratory, Lawrence Livermore National Laboratory, Maui High-Performance Computing Center, Kyoto University in Japan, Royal Institute of Technology in Sweden, Wyeth, Merck, McKinsey & Company, Mayo Clinic, Cornell Theory Center, Pittsburgh Supercomputing Center, Oak Ridge National Lab, San Diego Supercomputer Center, Los Alamos National Laboratory, Ohio Supercomputer Center, ARSC, Sandia National Labs, Johnson & Johnson, and JP Morgan Chase.

Inventory

Front Page Banner Space - This unique advertising opportunity allows you to take advantage of premium advertising positions. Hot linked banners rotate at the left-hand sidebar, top, and bottom of each page of the site, and email newsletters. Delivering 1,000,000 impressions for a rate of $4000 net/month.
Hatchling Space - This space allows you to take advantage of our starter advertising position. Hot-linked banners rotate on each page of the site. Delivering 25,000 impressions at a rate of $300 net/month.

Frequent Advertiser Discounts

Advertisers who reach the designated spending level through any combination of products will qualify for the following discounts:

$9,000 <5%>
$19,000 <10%>
$28,000 <15%>

Advertisers who commit to an advertising schedule for one year will qualify for a 10% discount in the first quarter of their buy.

All schedules are 100% guaranteed based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight. The reporting contact will be supplied with a username, password, and URL to view and retrieve reports online.

Our advertising space is sold on a subscription basis and is billed monthly through a recurring PayPal payment, set up at the time of your initial purchase. You may cancel this subscription at any time by visiting your PayPal account and selecting "Cancel Subscription." There will be a 24-48 hour delay to complete the removal of your listing or banner. Cancellation will ensure you are no longer charged but will not issue a refund for the month you are canceling unless you cancel at least 24 hours before payment recurs. Please act accordingly.

Creative components

Your responsive layouts require that the elements have variable widths of conventional banner ads. In responsive design, the height doesn’t matter. You can use any height you like, but it doesn’t mean that your ad will remain at that height. The best way is to use the same heights as in traditional banner sizes to maintain compatibility.

Dimensions:

Leaderboard (728 x 90)
Wide skyscraper (240 x 600)
Half-page ad (300 x 600)

File formats: Text, GIF, or FLASH SWF; Animated: Yes; Loop Limit: 300kB maximum file size. Can use rich media, video, and animation unlimited, sound must be user-initiated.

All creative must be received by 5 pm Eastern US Time 2 days before the advertising run date (at the latest) to guarantee the ad will run. Insertion orders must be received 5 business days before the flight date. Your impressions are not guaranteed until an insertion order is received by us. We reserve the first right of refusal on all creative running. Advertisers can submit and upload their ads online, buy packages, start campaigns, and run reports.

Frequently Asked Questions (FAQ)

Q: My company was covered in Supercomputing News, and I'd like to post that article on my website. Can I do that? Whom should I contact?

A: You are welcome to link to content on our site at no charge given the following:

The headline of the article is used as a link to the article on our site.
The deck (i.e. short description of the story) may also be reprinted on your site.
Credit to Supercomputing News, as appropriate, must appear with the headline and optional deck.

Q: How can I reach your writers?

A: Pitches for the Supercomputing News staff should be sent to our editorial email box at editorial@supercomputingonline.com, where they will be reviewed and forwarded to the correct editor.

Q. What is the most effective way to pitch a company to Supercomputing News?

A. Please do not contact our reporters by telephone. They are usually working on a deadline and phone calls are a distraction. The best way to contact our reporters is through our editorial email box at editorial@supercomputingonline.com. Emails we receive are reviewed every day and passed along to the correct editor, who will get in touch with you if s/he are interested in learning more. There is no need to follow up with a phone call. The most effective pitches are brief but detailed, explaining why the company is important and what it is doing that is newsworthy and interesting. In short, tell us why they should take a further look.

Q: Where should I send press releases?

A: Press releases flood our email boxes daily. We cannot possibly respond to every press release we get. A smart, well-written personalized pitch with a press release is the most effective. If you want to send a press release, please send it to editorial@supercomputingonline.com.

Q: What is your lead time? How can I find out about upcoming editorial calendar opportunities?

A: As Supercomputing News covers breaking news, there's very little lead time to our articles. We typically do not distribute any information on our editorial calendar. With 10 news stories posted daily, we don't have the luxury of a long lead time that print publications enjoy, and that prevents us from setting edit schedules months in advance. Send time-sensitive news announcements to our editorial staff at editorial@supercomputingonline.com.

Q: How can I set up a meeting between my company and one of your editors?

A: Please send a request for a meeting to editorial@supercomputingonline.com, and label the subject field "Meeting Request." In the email, explain what the company does, who from the company, where and when they will be available to meet, and why you think we would be interested.

Q: Why do you seem unresponsive to public relations inquiries?

A: We receive hundreds of phone calls from public relations representatives, as well as countless press releases and emails every day; it's impossible to reply to them all. If we were to answer every single call and email, we would have no time to research and write articles. However, we will try to answer a question if, after spending some time on our Web site looking for an answer, you are still confused. Please do contact us, either by telephone or email. As always, however, an email is preferable.

Q: Do you accept freelance articles? Can you send me the writer's guidelines?

A: We very rarely accept freelance articles. We have a staff of writers that generate most of our articles. As a result, we do not have writer's guidelines to distribute to the public. However, if you think your story is so interesting that we should consider making an exception to that general rule, email a brief pitch to editorial@supercomputingonline.com with "Freelance Pitch" in the subject heading.

Contact:

News Desk Phone Number: +1 305 407 3713

Publisher: Chris O'Neal has many years of professional experience including advisoryworld.com, HPCwire.com, Y&R New York, and DDS New York. Chris received his Bachelor's degree from the University of Colorado, Boulder majoring in Molecular, Cellular, and Developmental Biology and Economics. Email: chris.oneal@supercomputingonline.com

Editor-in-chief: Tyler O'Neal is fully committed to the values and principles of Lean Six Sigma methodologies to streamline processes, improve performance, achieve strategic goals, impact cost savings, and maximize profitability. Create Flow and Eliminate Waste. Tyler has received his Bachelor's degree from the University of Nevada, Las Vegas majoring in business. Email: tyler.oneal@supercomputingonline.com