Among the main contributing factors for Brazil’s rapidly expanding home & personal care sector are the growth of the middle class and changing lifestyle with more women in the workforce and evolving retail channels. In response, surfactants producers are zooming in on the growth opportunities to expand productions and exploring new sustainable ingredients to meet the changing needs of the South American consumers. Likewise, CMT’s 2nd South America Surfactants HPC Markets sponsored by Oxiteno, to be held on 28-29 November 2012 in Sao Paulo, aims to bring together leading surfactants, home and personal care producers and suppliers under one roof to discuss key trends, opportunities & technology innovations in the entire value chain.

The 1.5 day summit themed “Innovate to Stay Ahead in an increasingly Sophisticated Market!” promises cutting-edge topics ranging from green products & adopting sustainable strategies to market outlook and technology updates. Major retailer, Walmart Brazil will deliver a comprehensive session on their sustainability goals, management model and more. Other expert providing perspectives on market trends, economic outlook in Latin America, polyglycerol, MES, Linear Alkyl Benzene Sulfonate as well as bleaching systems include industry players such as Frost & Sullivan, BNP Paribas, Grupo Boticario, Evonik Industries AG, Oxiteno, Elevance Renewable Sciences, Inc., Desmet Ballestra SpA, Cepsa Quimica S.A., Warwick Chemicals and many others.

Also sharing end users perspectives are Colgate-Palmolive Industria Ltda, L'Oreal Latin America, Bombril SA in a panel discussion on ‘Raw materials sourcing strategies and challenges’.

The 2nd South America Surfactants HPC Markets is specially structured for top-level management, product innovators, suppliers, manufacturers, technology suppliers, financiers and other supporting industry segments to explore, discuss and plug into key factors that influence the South American markets.