SAND Technology has announced that GroupM, one of the world's leading media service providers, has implemented a SAND CDBMS solution to optimize its customer analytics platform for targeted marketing campaigns.

The GroupM network specializes in "targeting" the distribution of advertising material to demographic groups that are likely to be particularly receptive to a campaign's message. Working with chors, an IT development and service company specializing in campaign management systems, GroupM designed a solution based on SAND CDBMS technology that provided optimal analytic support for the targeting of digital advertising material based on a wide range of factors. The SAND CDBMS solution enables GroupM to perform complex analysis of customer data, providing insights going far beyond the information provided by standard ad-server reporting solutions.

"The innovative database solution delivered by SAND Technology and chors enables us to efficiently target our customers' advertising campaigns to the desired audiences," said Mark Grether, CIO, GroupM. "We were impressed by SAND's expertise in this field and by the very low TCO of the solution."

GroupM's customers will also benefit from the efficiency of the SAND CDBMS solution, since this has allowed the network to streamline its distribution processes, resulting in reduced wastage — and thus more effective use of advertising budgets — along with an overall higher success rate for branding campaigns.

"We are very pleased to be working with two of the leading companies in behavioral targeting and performance targeting," said Mike Pilcher, COO of SAND. "The benefits enjoyed by both our customers and partners clearly testify to the efficiency of the SAND CDBMS solution and the expertise of our organization."