Dot Hill AssuredSAN is Ideally Suited for High Performance Digital Asset Management With Disaster Recovery and Replication

Dot Hill Systems has announced that leading advertising firm Deutsch Inc. is leveraging Dot Hill AssuredSAN storage arrays as part of a digital asset management system with coast-to-coast data replication, supporting disaster recovery and business continuity while preserving network performance vital to ongoing creative work and administration.

Deutsch is renowned in the advertising industry for its award-winning and results-oriented campaigns for blue-chip clients such as: Johnson & Johnson, Volkswagen, Taco Bell, Microsoft, Netflix and PNC Bank. In 2014 Deutsch was named one of the world's top 10 most innovative companies in advertising by Fast Company and to the "A-List" of Stand Out Agencies by Advertising Age. With offices in Los Angeles and New York, Deutsch specializes in digital, design, media planning and buying, direct, search, PR, communications planning, eCRM, experiential and data analytics.

Today's advertising pros are akin to data scientists, compiling data to construct a sophisticated understanding of customer demographics and behavioral characteristics to anchor their creative efforts. As such, they need proven storage solutions to manage and preserve digital assets and data, particularly as the advertising epicenters of New York City and Los Angeles lay subject to manmade and natural disasters.

"When we attempted to use a competing storage solution, we experienced a tremendous performance hit when we tried to replicate our data from site to site that was completely unacceptable," said Tripp McCune, executive vice president and chief information officer, Deutsch Inc. "We are really impressed that the Dot Hill AssuredSAN solution is able to accommodate our data replication and deliver the performance and support needed at a price point that's very affordable."

By leveraging two AssuredSAN arrays, JBODs and Dot Hill's AssuredRemote™ replication software, Deutsch now has an affordable disaster recovery solution in place for bi-directional site-to-site replication, offering a total of 240 terabytes of storage. The AssuredSAN 3920 features both 8Gb Fibre Channel and 1Gb iSCSI in one hybrid array; this enables Deutsch to leverage the benefits of Fibre Channel for local data management and iSCSI for cost-effective, long-distance replication. Dot Hill AssuredSnap instantly takes volume snapshots, creating point-in-time backups that can be used to instantly restore data in the event of a system failure. Dot Hill AssuredCopy protects against disk failures. The solution was introduced to Deutsch by NAPC, a reseller that fully understands the complexities and workflow of creative environments.

Despite the challenge of low-bandwidth links, which are a common occurrence in SMB data centers, the AssuredSAN 3920's efficient block-level replication is providing Deutsch with the data protection and network performance it needs. The solution enables approximately 300 GB/day of block changes to be captured via snapshots and sent overnight, with only minimal performance degradation during the work day.

"We're really pleased to be working with Deutsch, one of the most respected and successful advertising agencies in the country,” said Jim Jonez, senior director of marketing, Dot Hill. "Data and creative assets are the lifeblood of the advertising industry and firms can ill afford to operate without the requisite data protection or compromise their day-to-day network performance. Our Assured SAN 3920, equipped with AssuredRemote remote replication software, provides the easiest array-to-array remote replication solution on the market today. Now Deutsch has disaster recovery protection and business continuity, yet won't be impeded in day-to-day operations focused on delivering the 'wow factor' to clients."